The Label Life's "escape reality" campaign was unveiled by Malaika Arora.

It is undoubtedly true that your clothing can influence your ability to flee wherever you are! A sharp new experimental pantsuit gives you the impression that you are leaving for a chic new lounge rather than a dreary Monday meeting. When you're wearing your most recent favorite outfit, an unscheduled get-together with your friends at the end of a long day looks as exciting as a bonfire at the beach. After putting on that breezy co-ord outfit that typically makes you feel like you're on your way to Goa's beaches, you find yourself looking forward to a supermarket run. The Label Life's most recent advertising campaign has this as its theme.

The brand film, directed by renowned photographer Joseph Radhik and his Stories in Motion team, expresses the same sentiment and features Style Editor Malaika Arora, the brand's face, escaping to dreamier landscapes in the midst of her regular appointments thanks to The Label Life's chic and modern looks.

Style Editor Malaika Arora on the concept behind the campaign: "I truly believe that what you wear can truly change your day and help you escape — there are days where I don't feel like leaving the house, but once I'm ready and changed into a pair of clothes I adore, I've escaped off to a completely different place with a happier mood and new-found energy."

"We wanted to bring alive the fact that fashion is transporting, transforming, and an absolute game-changer," the film's director Joseph Radhik says of the message it hopes to convey. "Our approach, as well as the setting, the clothes, and the concept, all worked towards achieving this objective beautifully."

Our designs will elevate your style and help you effortlessly escape the ordinary, says Garima Garg, CEO of The Label Life. "We feel that The Label Life's outfits are created to bring forth a newer, fresher viewpoint on the everyday wearing," she adds.