Celebrate Her Cravings: The Preggy Menu Treats Moms-to-Be Right
“The Preggy Menu” Mother’s Day campaign offers expectant mothers customized meal kits—addressing cravings, nutrition, and comfort with chef-crafted recipes and home delivery.
Prakhar
Cravings, Curated
In honor of Mother’s Day, a leading meal-kit brand launched “The Preggy Menu,” a set of curated recipes designed to satisfy common pregnancy cravings—think tangy golgappa shots, creamy avocado-banana smoothies, and spiced paneer wraps. Each kit balances indulgence with vital nutrients like iron, calcium, and folate.
Chef-Driven Comfort Food
Renowned nutritionist-chef pairs crafted the menu, ensuring every dish meets trimester-specific dietary needs. Recipes include detailed cooking guides, portion adjustments, and snack-time tips—helping mothers-to-be enjoy safe, delicious meals without the prep-time stress.
Seamless Delivery Experience
Available via quick-commerce partners as well as direct subscription, The Preggy Menu promises two-hour delivery to urban and peri-urban areas. Gift-ready packaging features wellness notes and hydration reminders, making it an effortless Mother’s Day surprise from family and friends.
Social Shareability
The brand encouraged new and expecting mothers to post their “craving creations” with #CelebrateHerCravings, unlocking complimentary wellness consultations and specialty gift hampers. The community response underscored the power of empathetic marketing—tapping into a relatable life stage with genuine care.
