Rakul Preet Singh named brand ambassador for Drools Pet Food
By partnering with Rakul Preet Singh, Drools Pet Food intends to connect with pet moms on Mother’s Day, leveraging her influence
Drools, one of India's foremost pet food brands, has recently made an exciting announcement regarding the appointment of Bollywood actress Rakul Preet Singh as its brand ambassador. This selection comes as no surprise, considering Rakul's vocal affection for animals and her previous collaborations with the brand, making her a natural fit for this role. The timing of this partnership is particularly noteworthy, coinciding with Mother's Day, a special occasion to honor the unique bond between pet moms and their beloved furry companions.
Through this collaboration, Rakul Preet Singh will take on the role of advocating for pet wellness, with a focus on raising awareness about the importance of proper pet nutrition and care. Drools aims to empower pet moms by addressing their challenges and expressing heartfelt appreciation for their unwavering love and dedication to their pets.
To generate excitement surrounding this partnership, Drools launched a heartwarming teaser campaign on Instagram, igniting speculation about the identity of the brand's mystery ambassador. Additionally, customized Drools hampers containing a QR code were distributed to pet moms across the nation. Scanning the code revealed a personalized audio message from Rakul herself, further deepening the connection between the brand and its audience.
Dr. Shashank Sinha, CEO & Veterinarian at Drools, expressed his delight regarding this collaboration, emphasizing Rakul's passion for animals and her widespread appeal as key factors in her selection. He highlighted the significance of celebrating the special bond between pet moms and their furry companions, particularly on Mother's Day, and underscored Rakul's pivotal role in amplifying this message.
In response to her involvement in this campaign, Rakul Preet Singh conveyed her excitement about rejoining forces with Drools. As a devoted pet mom herself, she emphasized the importance of providing pets with the proper nutrition they need for optimal health and well-being. Rakul expressed her admiration for Drools' commitment to delivering high-quality pet food and her eagerness to collaborate with them in educating and empowering pet parents nationwide.
Drools maintains a steadfast dedication to providing pets with the highest quality nutrition and products. Their in-house team of veterinarians and nutritionists meticulously formulate each product, subjecting them to rigorous quality checks to ensure superior quality food tailored to the specific dietary needs of pets. Through this ongoing commitment, Drools continues to support the health and happiness of pets across the country.