In McDonald's (N&E) campaign, nostalgia takes center stage

McDonald's India-North and East unveiled its latest TVC, which takes viewers down memory lane, demonstrating brand familiarity across generations while staying true to its value promise. The accessible commercial highlights a well-known fan reality about how McDonald's has been a part of tiny moments of delight across generations, with an emphasis on the value it provides. The TV commercial communicates a heartfelt message that is relatable to viewers.

"Our customers have fond memories associated with our brand," stated Rajeev Ranjan, Managing Director, McDonald's India - North and East, of the TVC's release.  This TV commercial transports viewers down memory lane, allowing her to relive the joyous and 'happy occasions she had with loved ones at McDonald's. The TVC gently touches the heart and reassures that it does not take much to create and enjoy feel good delicious memorable moments at McDonald's - 'Kisi ka din banaane ke liye, bas dil bada hona chahiye'. We are hopeful that this will resonate well with our customers."  

The TVC was created by DDB Mudra and depicts a pleasant and charming banter between a grandfather and grandchild. The TV commercial begins with a grandfather riding in an autorickshaw with his granddaughter, carrying a cotton ball on his arm. The granddad feels irritable since he recently received an injection. He is perplexed as the small girl attempts to blow air on the injection site, and he questions her gesture. The girl smiles and gently tells him of a similar gesture he used to make when she was a child. Soon after, she requests the autorickshaw driver to halt, which surprises him even more. He queries his granddaughter as he exits the auto rickshaw, only to be mortified when she reminds him of their happy place after doctor appointments. They exit the car and enter a McDonald's, where they are seen eating a McAloo Tikki Meal and reminiscing about the girl's childhood. Viewers will be able to relate to the banter and McDonald's involvement in making memories.