Tata Trusts Launch Breast Cancer Awareness Film with Sanjeev Kapoor

The film leverages the act of cooking, a daily routine for many women, to highlight the importance of self-care and regular breast self-examination.

Tata Trusts have released a new social awareness film to promote breast cancer screening among women. The film uses the act of cooking, a common daily activity, to emphasize the importance of self-care and regular breast self-examination. Renowned chef and Padma Shri recipient, Sanjeev Kapoor, stars in the film, transitioning from a cooking lesson to a meaningful discussion on early breast cancer detection.

The film, titled "Gaanth Pe Dhyan" (Focus on the Lump), uses a unique metaphor, comparing lumps found in food to those in the breast that could indicate cancer. This creative approach encourages women to check their breasts with the same attentiveness they use in cooking and seek medical help if they find abnormalities. The social experiment within the film features culinary demonstrations where unexpected lumps disrupt the cooking process, serving as a powerful reminder for breast self-examination.

Deepshikha Surendran, head of brand and marketing communications at Tata Trusts, explained, “There is a need to promote health consciousness among women. Breast self-examination can potentially save lives, and by building our narrative around cooking, we hope to inspire a behavioural change. The insight is universal, and the execution is simple and engaging.”

Chef Sanjeev Kapoor highlighted the importance of self-care, stating, “Women often overlook lumps in their breasts while meticulously addressing lumps in their cooking. It’s crucial to encourage them to embrace self-examinations and check-ups, linking food and health.”

Produced by Basta Films, the film was conceptualized to address ignorance around breast cancer and the importance of early detection. Producer Mahima Sharma, a breast cancer survivor, noted, “Early detection played a crucial role in my life. The film not only raises awareness but also generates hope, positivity, and strength.”

"Gaanth Pe Dhyan" is part of the broader Kaise Ka Cancer campaign by Tata Trusts, aimed at raising cancer awareness and encouraging action. This campaign includes a three-film series exploring the emotional and practical challenges faced by cancer patients and their families post-diagnosis. The film can be viewed on Tata Trusts' social media platforms, including LinkedIn, Instagram, X, Sharechat, and Facebook.

About Tata Trusts

Established in 1892, Tata Trusts is India’s oldest philanthropic organization, dedicated to catalyzing development across health, education, water, sanitation, nutrition, and more. Guided by founder Jamsetji Tata’s vision of proactive philanthropy, the Trusts’ programs are known for their innovative approaches to development.

About Tata Cancer Care Foundation

The Tata Cancer Care Foundation (TCCF), set up by Tata Trusts, focuses on making cancer care accessible and affordable in India. Since 2017, TCCF has been developing facilities across six states and runs an Oncopathology Lab in Mumbai. The foundation aims to reduce the cancer burden through early detection, quality care, and improving the quality of life for cancer patients and their families. For more information, visit Tata Cancer Care Foundation.