Furlenco's latest advertising campaign highlights the joy of returning home

Furlenco, a manufacturer of furniture and home goods, has debuted its newest advertising effort, The Home Sapiens.

In order to create the ideal space that makes you fall in love with your home and turns you into a Home Sapien, the ad emphasizes the value of wonderful furniture.

Through the campaign, Furlenco wants to honor those who cherish their houses as a personalized haven that reflects their own sense of style and personality, as well as the pleasure of coming home. Furlenco's enormous selection of furniture options gives consumers the freedom to select items that meet both their functional demands and their own tastes and preferences.

A thorough consumer survey that focused on the importance of a home as a reflection of one's identity and the evolving perceptions of urban living spaces led to the creation of the campaign. The new advertising campaign was created by Bangalore-based integrated advertising agency Brave New World and consists of three brand videos that highlight Furlenco's position in three very diverse people's lives, each with its own audience and lifestyle.



"Swarg aisi jagah hai jaha sukoon hi sukoon ho" is a mantra that a teacher is chanting while leading a couple through a meditation lesson at a wellness retreat. When the pair realizes that their Furlenco sanctuary is their heaven, they exclaim, "Hamare ghar ki tarah." They run to their Furlenco-furnished home right away, much to the teacher's surprise, and are seen bouncing on their Furlenco furniture in total ecstasy. With close-ups of their exquisite furniture, the movie shows how much the couple loves their house and Furlenco's furnishings. The last slate advertises Furlenco's furnishings as well as its rent-it option, which offers various ownership possibilities. Buy it. It's yours to own. The cozy sense of returning home and the comfort Furlenco furniture offers are conjured up in the movies.

"Most communication from online furniture players in India focuses on functional aspects such as delivery time, quality products, and offers," stated Nitesh Mohandas, Chief Business Officer of Furlenco. We want to establish a way of life around the brand with this campaign, which draws on growing category codes, our products, of course, and our primary difference of accessibility. This is a first for the Indian internet furniture market, and we are convinced that our customers will connect with this campaign and help us stand out in a competitive sector.

"As a new-age brand, Furlenco has created a paradigm shift in the way people view furniture and living spaces," stated Joono Simon, founder of Brave New World.

We think the company is now prepared to exercise thought leadership in this field by contributing new concepts that might culturally influence how Indians live in the modern world. People who take pleasure in their elegantly decorated Furlenco homes and enjoy their time there more than anywhere else are the focus of the new advertising campaign called "Home Sapiens." We see it as a counterculture to the stepping-out culture, which people are becoming more and more dissatisfied with.

By bringing this campaign to consumers in all the major metropolises via digital media, social media, movie theaters, OTT platforms, and affiliate networks, Furlenco hopes to go all out. To engage people directly, the campaign will also include a robust social media and influencer leg.