Nordgreen Appoints Harnaaz Sandhu as Brand Ambassador

Sandhu’s inspiring journey from a small village in Punjab to the global stage mirrors Nordgreen’s ethos.

Nordgreen, the Danish watch brand, has appointed Harnaaz Sandhu, former Miss Universe, as its new brand ambassador. This partnership marks a significant milestone, reflecting Nordgreen's aim to resonate with the aspirational spirit of India.

From Copenhagen's heart to India's vibrant streets, Nordgreen’s watches represent more than timekeeping—they embody elegance, responsibility, and timeless beauty. Harnaaz Sandhu's journey from a small village in Punjab to the global stage perfectly mirrors this ethos, resonating with millions of Indians who dream big and work passionately towards their goals.

Riveram India is the exclusive distributor for Nordgreen watches in India. Sana Khan, co-founder of Riveram India, expressed excitement about the collaboration, highlighting Sandhu's journey and values of resilience, grace, and the power of dreams, which align with Nordgreen's brand philosophy.

"I am thrilled to partner with Nordgreen, a brand that combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to embrace a mindful lifestyle, where every moment is cherished, and every choice makes a difference," said Harnaaz Sandhu.

Rishu Bartaria, head of talent, shared, "We are excited about our partnership with this esteemed Danish watch brand for Harnaaz Sandhu. Their elegance and dedication to craftsmanship align perfectly with Harnaaz's values and our agency's commitment to excellence. This collaboration celebrates sophistication and style, and we look forward to creating memorable moments together."

Harnaaz, with her commitment to social causes and advocacy for respect and environmental responsibility, embodies these values. Together, they aim to inspire Indians to cherish every moment and make a difference. Nordgreen hopes to encourage young Indians to not only look good but also feel empowered and make a lasting impact through this collaboration.