Amruta Khanvilkar is the New Face of Medimix Ayurvedic

Medimix Ayurvedic, one of India’s most iconic and trusted personal care brands, has announced celebrated actor and regional icon Amruta Khanvilkar as its new brand ambassador. This partnership signals a renewed focus on blending ancient Ayurvedic wisdom with modern lifestyles, making natural skincare even more accessible and relatable for today’s consumers.

Embracing Regional Roots for National Reach

By onboarding Amruta Khanvilkar—an immensely popular star in Maharashtra and among Marathi speakers—Medimix aims to greatly strengthen its presence in key regional markets, especially in western India. Amruta’s widespread appeal, authenticity, and long-standing personal trust in the brand make her the perfect spokesperson to take Medimix’s message of gentle, Ayurvedic skincare deeper into Indian households.

“Medimix has always felt like home—a name that’s been part of my growing-up years and one I’ve always trusted,” Amruta shares. “To now officially be a part of the Medimix family feels incredibly special. It’s about sharing something I genuinely believe in with the people who’ve supported me throughout my journey.”

More Than 50 Years of Herbal Heritage

Medimix first emerged in 1969, born from Dr. V.P. Sidhan’s quest to provide effective, natural remedies for skin problems using the age-old science of Ayurveda. What began as a soap handcrafted in his kitchen has become a household staple, thanks to the power of 18 potent herbs and natural oils expertly blended into each Medimix bar.

Over five decades, Medimix has grown its product family to include:

• Ayurvedic and herbal soap bars (multiple variants)
• Body wash and hand wash
• Face wash targeting various skin needs (including oil control, hydration, and glow)
• Shampoos and conditioners
• Hygiene and personal care solutions

Today, Medimix is sold in over 35 countries and remains one of the world’s largest-selling Ayurvedic handmade soap brands.

Wellness for the Modern Indian Family

Medimix’s message is consistent: combine Ayurved ki Achchai, Achi Twacha ke Liye—goodness of Ayurveda for healthy skin. With its expansion into new product categories like bodywash, handwash, and facewash, the brand meets the evolving preferences of India’s younger, urban population while staying true to its Ayurvedic roots.

 CEO of Cholayil (the parent company of Medimix), explains:

“Our commitment to delivering quality products that exceed consumer expectations is reflected in our consistent growth, driven by increased household penetration and rising volume consumption. With Amruta on board, we’re launching a hyperlocal drive to deepen our focus on the liquids category, reinforcing our commitment to making you ‘SkinFit’ through the power of Ayurveda.”

The Power of an Authentic Endorsement

Celebrity partnerships in the skincare industry work best when grounded in real trust rather than just star power. Amruta’s genuine connection with Medimix not only builds consumer confidence but also underlines the brand’s values—care, quality, and authenticity.

Amruta Khanvilkar’s grace, relatability, and cultural connection offer a perfect blend for Medimix’s mission to be both modern and rooted in Indian tradition.

Medimix: Past, Present, and Future

From its humble beginnings as a medicinal soap prescribed for skin diseases, Medimix has grown into a beloved family essential, found in homes, hotels, and stores across the country. Its expansion continues—with constant research and rigorous quality checks ensuring every product lives up to the promise of gentle effectiveness.

With Amruta Khanvilkar as its new ambassador, Medimix opens an exciting new chapter—renewing its pledge to provide safe, natural, and Ayurvedic care for every Indian skin type. The campaign champions not only trusted heritage but also embraces every Indian’s desire for gentle, modern self-care that feels just like home.