Tag: Marketing Campaigns

Inside Edge
Instagram Co-Founder Declares AI Chatbots Revolutionizing User Engagement Globally Now

Instagram Co-Founder Declares AI Chatbots Revolutionizing...

Instagram co-founder Adam Mosseri hails AI chatbots as the frontier in boosting...

Business Spotlight
Relaxo Steps Up: Footwear Now On Blinkit, Zepto, Swiggy Instamart

Relaxo Steps Up: Footwear Now On Blinkit, Zepto, Swiggy...

Relaxo expands digital footprint by listing footwear on Blinkit, Zepto, Swiggy Instamart—delivering...

Campaigns
Horlicks launches strength plus: a specialised, science-backed nutritional supplement for older adults

Horlicks launches strength plus: a specialised, science-backed...

Horlicks launches Strength PLUS—a science-backed nutritional drink for seniors with...

Business Spotlight
LA Americana Gourmet By Bonn Group strengthens its portfolio & expands its Range with Protein Bread and Ragi Millet Bread

LA Americana Gourmet By Bonn Group strengthens its portfolio...

La Americana Gourmet expands its healthy bakery range with Zero Maida Protein Bread...

Business Spotlight
Chanel Smells Success: Fragrances and Beauty Lines Arrive on Nykaa

Chanel Smells Success: Fragrances and Beauty Lines Arrive...

Chanel debuts its perfume and beauty collections on Nykaa—expanding digital reach,...

Campaigns
Paul & Shark Ropes in KL Rahul as Chic Global Ambassador

Paul & Shark Ropes in KL Rahul as Chic Global Ambassador

Italian luxury sportswear brand Paul & Shark enlists cricketer KL Rahul—bringing...

Business Spotlight
Rajasthan Royals and Myntra Forge Pink Partnership for Active Fans

Rajasthan Royals and Myntra Forge Pink Partnership for...

Myntra becomes Rajasthan Royals’ Official Fashion Partner—launching the ‘Pink Zone’...

Campaigns
AJIO’s ‘Offended Moms’ Group Takes on Bad Gift Blunders

AJIO’s ‘Offended Moms’ Group Takes on Bad Gift Blunders

Ahead of Mother’s Day, AJIO unveils a witty “Movement of Offended Mothers” short...

Campaigns
Shah Rukh Khan Joins Harpic, Ushering a New Cleanliness Era

Shah Rukh Khan Joins Harpic, Ushering a New Cleanliness...

Reckitt appoints Shah Rukh Khan as Harpic ambassador, replacing Akshay Kumar in...

Business Spotlight
Amitabh Bachchan Becomes Tara Gaming Co-Founder, Leveling Up India’s Play

Amitabh Bachchan Becomes Tara Gaming Co-Founder, Leveling...

Bollywood legend Amitabh Bachchan joins Tara Gaming as co-founder—infusing the mobile...

Campaigns
Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH Blitz

Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH...

Mother Dairy rolls out vibrant ice-cream billboards and bus-shelter ads across Delhi...

Inside Edge
Indian Railways Leverages Luck to Curb Ticketless Travel Nationwide

Indian Railways Leverages Luck to Curb Ticketless Travel...

Indian Railways trials game-of-chance app nudge—rewarding lucky passengers with...

Campaigns
Cantabil’s “Own the Spotlight” Campaign Shines on Spring/Summer Collection

Cantabil’s “Own the Spotlight” Campaign Shines on Spring/Summer...

Cantabil unveils its Spring/Summer 2025 “Own the Spotlight” line, highlighting bold...

Campaigns
Dinshaw’s Unveils “Dildaar Dinshaw’s” Summer Campaign, Reinventing Classic Sweets

Dinshaw’s Unveils “Dildaar Dinshaw’s” Summer Campaign,...

Heritage confectioner Dinshaw’s introduces “Dildaar Dinshaw’s” summer campaign—quirky...

Inside Edge
Rs 30,000 Crore Question: Why FMCG Still Dominates Indian Advertising

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...

FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...

Inside Edge
Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National Spotlight

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...

Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...