Adobe and Ankur Warikoo Show PDF Power with Fresh Acrobat Stories
Adobe taps entrepreneur Ankur Warikoo in a dynamic Acrobat campaign, demonstrating AI summaries, secure redactions, and e-signatures to transform everyday document workflows effortlessly.
Prakhar
Reimagining Document Workflows for the Digital Age
Adobe’s Acrobat has long been a staple for viewing and signed PDFs—but in its latest collaboration, the brand partners with productivity influencer Ankur Warikoo to recast Acrobat as a daily ally. Gone are static lectures on features. Instead, viewers follow Warikoo through realistic scenarios—tight project deadlines, last-minute contract reviews, and sensitive data redactions—where Acrobat’s new AI Assistant and streamlined tools save the day.
Flagship Film: Speed, Clarity, Control
In the hero film, Warikoo faces a 30-page agreement due in minutes. With a few clicks, Acrobat’s AI Assistant condenses it into bullet points, highlights action items, and even translates dense legal jargon into plain English. Next, he fixes a typo mid-presentation, reflows text to match new slide dimensions, and swaps out a logo—all in real time. Finally, he locks down the PDF with passwords, redacts confidential figures, and sends a secure e-signature request—showing that from summary to signing, Acrobat simplifies every step.
From Features to Transformation
Rather than reciting specs, the campaign spotlights transformation: a harried manager becomes a confident decision-maker; a small-business owner gains peace of mind over client data; a student submits flawless research papers at the last minute. This human-centered storytelling positions Acrobat not just as software, but as a partner that elevates productivity and security in every context.
Omnichannel Rollout for Maximum Reach
Adobe rolls out 60-second flagship films on YouTube and LinkedIn, 15-second cuts on Instagram Reels, and interactive OOH panels in business districts. QR codes link to an “Acrobat’s Got It” microsite, where users can test the AI Assistant on sample PDFs, explore bite-sized tutorials, and start a free trial—all within a single click.
Agency Collaboration and Creative Craft
The films were crafted by Dentsu Creative Isobar with production by Tag Agency. Through tight scripting, dynamic cinematography, and a score that balances urgency with optimism, the work captures both the tension of looming deadlines and the triumph of precise execution.
The Future of PDF Productivity
By amplifying real-world use cases and leveraging Warikoo’s relatable voice, Adobe shows that modern document workflows demand more than viewing and signing—they require intelligent assistance. Acrobat’s reinvention as an AI-powered co-pilot promises to reshape how teams and individuals tackle the mountain of PDFs in any given day—faster, smarter, and with complete peace of mind.
