Malaika Arora Soars as SpiceJet Air-Hostess in MX Player Spot
SpiceJet and MX Player team up with Malaika Arora starring as a stylish air-hostess, blending travel glamour and streaming convenience in new promo.
Prakhar
A High-Flying Collaboration
SpiceJet has paired with OTT platform MX Player for a delightful co-branded video featuring Malaika Arora as a chic air-hostess. The spot teases MX Player’s upcoming slate while showcasing SpiceJet’s in-flight hospitality—wine glasses clinking, snack trays popping open, and screens lighting up with binge-worthy series.
From Check-In to Chill-In
In the hero film, Malaika greets passengers at boarding, guides them to their seats, and effortlessly toggles the seatback screen to MX Player’s home screen. As she demonstrates touch-to-play comfort, on-screen text highlights “Flight Mode Never Looked This Good” and “Stream Anywhere Above 36,000 Feet.”
Celebrity Charm Meets Brand Messaging
Malaika’s natural poise—she winks before pointing to the inflight Wi-Fi icon and glides between rows with grace—elevates the ad from a functional demo to a glamorous travel vignette. Her voice-over teases, “Why wait for touchdown? Your next favorite show is already in your seat pocket.”
Cross-Platform Engagement
The video rolls out on SpiceJet’s in-flight entertainment system, MX Player’s home page, YouTube, and Instagram Reels. A limited-time code on SpiceJet boarding passes unlocks ad-free streaming for first-time MX Player users, blending the brands’ audiences seamlessly.
Experiential Airport Takeover
Major airports feature pop-up “Malaika Lounges” where travelers can sample SpiceJet’s signature spicy chicken bites while testing MX Player’s latest Originals on VR headsets. Flight crews hand out complimentary earphones emblazoned with both logos—solidifying the partnership at every touchpoint.
Elevating In-Flight Entertainment
By starring a recognized style icon, SpiceJet and MX Player redefine what it means to travel connected. The campaign assures passengers that their journey is part of the escapism—your next binge-watch begins as soon as you buckle up.
