Oakley Taps Shubman Gill to Bat Back Sun in New Collection
Oakley announces cricketer Shubman Gill as brand ambassador, launching a sun-smart eyewear range designed for performance, style, and protection on and off the field.
Prakhar
From Pitch to Precision Eyewear
Global performance eyewear brand Oakley has signed Indian cricket star Shubman Gill as its newest ambassador. In a sleek campaign, Oakley showcases its latest sports-centric sunglasses engineered for high-speed pursuits—from cover drives on the pitch to mountain-bike trails off-season—highlighting both form and function.
Defining Performance Under Pressure
The hero spot opens on Gill fielding blazing drives under midday sun, sweat beading as he spots the ball’s spin. A quick cut reveals Oakley lenses filtering glare, enhancing contrast, and delivering crystal-clear views. Transitioning to lifestyle scenes—urban skate parks and beach volleyball games—Oakley frames remain integral, reinforcing versatility.
Technical Mastery Meets Style
Oakley’s signature HDO (High Definition Optics) and PRIZM lens technologies get intuitive explanations through kinetic title cards. Frame silhouettes—from wraparound sports styles to refined streetwear shapes—showcase Gill’s personal picks. A dynamic soundtrack ups the adrenaline, while Gill’s voice-over quips, “When you chase perfection, you chase every ray of light.”
360-Degree Launch
Oakley premiers 45-second and 15-second films on digital and TV, supported by augmented reality try-ons on Instagram Stories. In-store “Gill Zones” feature life-sized cutouts, touchscreens for lens demos, and limited-edition autograph-embossed packaging for early adopters.
Driving Authentic Connections
Oakley invites adventure enthusiasts to post action shots with #OakleyWithGill—fastest frame test, clearest catch view—to win exclusive meet-and-greet passes. Gill hosts a YouTube livestream Q&A on optimal gear for varied conditions, blending pro tips with candid anecdotes.
Elevating Brand Credibility
By pairing cutting-edge optics with a rising cricket icon known for precision and flair, Oakley cements its reputation in India’s sports and lifestyle markets. The collaboration signals that whether on the crease or cruising city streets, Oakley eyewear stands as the ultimate performance partner.
