SRK and Kiara Advani Turn Tasks into Comedy Gold for Myntra
Myntra’s End Of Reason Sale ad flips the script—Farah Khan makes Shah Rukh Khan chop onions and Kiara Advani play charades, proving the sale needs no pitch.
Prakhar
A Sale Too Good to Advertise
For its 22nd End Of Reason Sale (EORS), Myntra defies convention: instead of a polished fashion ad, the platform enlists director Farah Khan to proclaim, “Such offers don’t need an ad!” She abandons the shoot, leaving contracted stars Shah Rukh Khan and Kiara Advani to tackle odd jobs—from chopping onions for Dilip the cook to playing charades with crew members—underscoring that the deals themselves need no dressing up.
Behind-the-Scenes Whimsy
The spot opens with Farah on set, surrounded by stylists and cameras, before she halts production mid-take: “Aisa offer—iski ad banane ki kya zarurat hai?” Cut to SRK peeling onions with dramatic flair and tears streaming, then to Kiara hilariously miming everyday objects in a frantic game of charades. These off-script antics highlight the EORS tagline: unbeatable fashion, no frills required.
Star Power Meets Relatable Humor
Shah Rukh’s hearty reactions and Kiara’s infectious laughter ground the comedy in genuine warmth. Viewers see that even global icons are game to join in the fun—emphasizing that Myntra’s sale is for everyone, from celebs to regular shoppers. The presence of Dilip, Farah’s social-media famous cook, adds an extra layer of playful chaos.
Omnichannel Launch and Engagement
Myntra debuts two main films on YouTube and Instagram, plus micro-clips for Stories and Reels. Interactive polls—“Which odd job would you assign SRK?”—and TikTok challenges encourage fans to post their own #EORSClips miming chores. OOH posters in malls and metro stations feature stills of SRK with onion skins and Kiara mid-charade, QR-coded to unlock early-access sale links.
Celebrating Unconventional Creativity
By turning the ad process itself into entertainment, Myntra affirms that the sale’s value proposition—lowest-price guarantees, massive brand selection, assured cashback—speaks louder than any script. Farah Khan’s directorial twist signals confidence in the offer, while SRK and Kiara’s willingness to play along makes the campaign a memorable skit rather than a standard pitch.
Driving Sale Excitement and Conversions
Early metrics show skyrocketing social shares and pre-sale wishlists, with traffic surging across Myntra’s app. Fans appreciate the humor, and the unexpected format keeps conversations buzzing ahead of the May 31 sale start (with VIP access from May 30). By proving that great offers need no hard sell, Myntra crafts a fresh blueprint for sale-season marketing: let the deals do the talking.
