Tag: Latest Marketing News

Industry
Indian Television Witnesses Remarkable Surge in Viewership, Defying Digital Trends

Indian Television Witnesses Remarkable Surge in Viewership,...

TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...

Industry
Telegram's potential as a marketing tool excites modern-day strategists

Telegram's potential as a marketing tool excites modern-day...

Telegram's expanding user base, active community engagement, diverse content, bot-driven...

Analysis
India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

Industry
Spotify to lay off 17% of global employees in downsizing

Spotify to lay off 17% of global employees in downsizing

CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...

Technology
WhatsApp enables sharing Status updates on Instagram, details on functionality

WhatsApp enables sharing Status updates on Instagram, details...

WhatsApp is developing a feature enabling users to share Status updates directly...

Technology
Google ad uproar: Just a minor issue or something significant?

Google ad uproar: Just a minor issue or something significant?

Google's response to allegations involves allowing advertisers to exclude their...

Technology
WhatsApp adds 'Secret Code' feature, enhancing user privacy measures

WhatsApp adds 'Secret Code' feature, enhancing user privacy...

The latest WhatsApp feature empowers users to establish a distinct password, detached...

Industry
Porsche India seeks agency partners in recent LinkedIn post announcement

Porsche India seeks agency partners in recent LinkedIn...

The carmaker invites agencies to oversee, track, and optimize varied digital campaigns...

Industry
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative Views Pitch

Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...

Industry experts remain uncertain if the shift will affect advertising, lacking...

Industry
Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand premiere

Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand...

RJs Megha and Dnyaneshwari delve into their new show, discussing the evolving creative...

Campaigns
Vicky Kaushal's 'Sam'-Inspired Zomato Notifications Add Comical Flavor

Vicky Kaushal's 'Sam'-Inspired Zomato Notifications Add...

The project is a facet of the actor's upcoming movie 'Sam Bahadur,' marking a collaborative...

Industry
Inkspell Media hosts India Content Leadership Awards in Mumbai today

Inkspell Media hosts India Content Leadership Awards in...

Inkspell Media's Grand Event: India Content Leadership Awards, Ad World Showdown,...

Industry
Brands' Excessive Push Notifications: Crossing Limits in Customer Interaction Concerns?

Brands' Excessive Push Notifications: Crossing Limits in...

Push Notification Strategy: Finding the Sweet Spot Between Value and Overwhelm to...

Inside Edge
Indian astronaut to join International Space Station crew in 2024

Indian astronaut to join International Space Station crew...

US Senator Bill Nelson Reveals India-US Collaboration on Nasa-Isro Nisar Satellite...

Technology
YouTube Playables: The Latest Frontier for Brand Advertising Exploration?

YouTube Playables: The Latest Frontier for Brand Advertising...

Experts applaud YouTube as a marketer's playground, facilitating captivating content...

Industry
Auto Industry Accelerates as Festive Season Boosts Sales Amid Surge

Auto Industry Accelerates as Festive Season Boosts Sales...

Estimates Show 1.138 Million Passenger Vehicles—Including Cars, Sedans, and SUVs—Sold...