YouGov Strengthens its Position with CPS GfK Rebrand
Consumer Panel Services GfK has rebranded to YouGov, strengthening its position as a leading provider of real-world data and insights. The rebrand reflects the company's commitment to delivering accurate and actionable insights to clients.
Deepanjali
Consumer Panel Services GfK (CPS GfK), a renowned name in the world of market research, has embarked on a new chapter by rebranding to YouGov. This significant move comes ten months after its acquisition by the global consumer research and data analytics group, YouGov.
The rebranding signifies the seamless integration of CPS GfK's 60+ years of expertise in behavioral data into YouGov's operations. By combining the strengths of both organizations, YouGov aims to provide clients with even more comprehensive and actionable insights.
Stefan Heremans, President and acting CEO at CPS GfK, expressed enthusiasm about the rebranding, stating, "We are incredibly proud of our heritage and know that it will thrive in YouGov because this organization believes in high-quality, accurate data drawn from an engaged panel of real people allied to research expertise and technology-powered innovation."
The rebranding is more than just a change in name and logo. It involves a comprehensive overhaul of the company's business strategy, positioning, and messaging. The goal is to create a unified brand identity that reflects the combined strengths and ambitions of the new YouGov organization.
YouGov's new brand positioning emphasizes the importance of real-world data and real-time insights. By leveraging advanced technology and a panel of engaged consumers, YouGov aims to provide clients with a deeper understanding of consumer behavior and preferences.
Mike Woods, Chief Marketing Officer at YouGov, highlighted the significance of the rebranding: "With CPS GfK – and its rich behavioral data – now being YouGov, it’s important that our brand highlights what we give clients: Research Reality. This is a transformational moment for YouGov as a whole."
The rebranding process will involve updating all brand assets and communication channels. Clients and members can expect to see the YouGov brand across all touchpoints, including websites, social media, and email communications.
YouGov's commitment to providing high-quality data and expert insights remains unwavering. The company's goal is to empower clients with the knowledge and tools they need to make informed decisions and achieve success in today's competitive market.
