Radico Khaitan Launches Magic Moments Verve Lemon Lush in West Bengal

Radico Khaitan, one of India's leading spirits companies, has announced the launch of Magic Moments Verve Lemon Lush in West Bengal. This new variant is set to capitalize on the increasing popularity of premium flavored vodkas in the region.

Infused with the unique flavor of Gandhoraj lemon, a popular citrus fruit in West Bengal, Verve Lemon Lush offers a refreshing and distinctive taste. The smooth and citrusy flavor profile makes it perfect for both drinking neat and mixing cocktails.

The launch of Verve Lemon Lush aligns with Radico Khaitan's strategy of expanding its premium spirits portfolio. The company has already established a strong presence in various Indian states, and the launch in West Bengal is a significant step in further solidifying its market position.

Amar Sinha, Chief Operating Officer at Radico Khaitan, expressed optimism about the product's potential in the West Bengal market. He highlighted the growing demand for flavored vodkas and the company's commitment to offering innovative products that cater to evolving consumer preferences.

Magic Moments Verve Lemon Lush is available in three pack sizes: 180ml, 375ml, and 750ml. The product is being distributed through prominent retail outlets across the state.

It's worth noting that Magic Moments has achieved global recognition. It is currently the fourth-largest vodka brand worldwide, according to the Brand Champions 2024 Report by The Spirits Business. Additionally, Verve Lemon Lush has been awarded Gold at the Global Monde Selection Awards for three consecutive years.

With the launch of Verve Lemon Lush, Radico Khaitan aims to strengthen its position as a leading player in the Indian spirits market and continue to delight consumers with innovative and high-quality products.