Nazara’s NODWIN Gaming Acquires Trinity Gaming in ₹24 Crore Deal

NODWIN Gaming, a subsidiary of Nazara Technologies and a leader in India’s esports and gaming industry, has announced the acquisition of Trinity Gaming for ₹24 crore. This strategic move will make Trinity Gaming a fully owned subsidiary of NODWIN, further expanding its presence in the gaming and content creation ecosystem. The deal involves a combination of ₹4.8 crore in cash and ₹19.2 crore in an equity swap, making Trinity’s co-founders, Abhishek Aggarwal and Shivam Rao, shareholders in NODWIN Gaming while continuing to lead the business.

Founded in 2019, Trinity Gaming has established itself as a prominent Creator Service Provider (CSP) for Meta and the only Gaming Multi-Channel Network (MCN) for YouTube in India. The agency manages over 1,000 gaming creators across the country and collaborates with major global brands like Samsung, Realme, iQOO, and Krafton. Trinity’s expertise in content creation, digital marketing, and brand activations positions it as a valuable addition to NODWIN Gaming’s portfolio.

With this acquisition, NODWIN Gaming plans to expand Trinity’s operations into emerging markets such as Africa, Southeast Asia, Central Asia, and the Middle East. Additionally, NODWIN will merge its Unpaused Talent business with Trinity Gaming, creating a unified entity focused on talent management, content creation, and brand partnerships. This move is expected to provide new opportunities for creators and brands, offering comprehensive solutions that cater to the evolving needs of the gaming industry.

Akshat Rathee, co-founder of NODWIN Gaming, expressed excitement about the acquisition, stating, "Trinity Gaming has been a long-time partner in the gaming ecosystem. Their deep understanding of India’s gaming creator landscape and their success in brand partnerships will be pivotal in strengthening our presence in the region. This acquisition allows us to offer holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India."

Abhishek Aggarwal, co-founder of Trinity Gaming, highlighted the synergy between the two companies, stating, "Joining forces with NODWIN Gaming is a significant milestone for us. Together, we will accelerate our vision of expanding the gaming ecosystem and creating new opportunities for content creators in India."