Niyo Partners with CleverTap to Enhance Customer Engagement and Experience
Niyo collaborates with CleverTap to improve customer engagement, onboarding, and personalization, achieving higher conversions, reduced drop-offs, and enhanced user experience for Indian travelers.
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Niyo, a fintech startup founded in 2015, has partnered with CleverTap, a leading customer engagement platform, to enhance customer experiences and deliver personalized interactions in real-time. Specializing in financial services such as international travel cards and app-based solutions, Niyo sought to address challenges faced by Indian travelers abroad. By leveraging CleverTap's automation tools, Niyo was able to improve onboarding, ensure regulatory compliance, and streamline customer journeys.
Through this collaboration, Niyo successfully tackled several key challenges:
- A 2x increase in click-through rates, using Clever.AI to deliver emotionally intelligent content
- 40% optimized conversion rates, achieved through precise targeting, ensuring personalized communication
- 12% re-engagement of dormant users through targeted campaigns
Sushanth Ravikumar, Senior Vice President and Head of Marketing at Niyo, commented, “At Niyo, creating a seamless and personalized experience for our customers is a priority. CleverTap has played a critical role in enhancing this experience. Its advanced automation and communication tools have streamlined our onboarding while maintaining compliance in a highly regulated environment. What started as an operational tool has evolved into a key driver of customer trust, even during challenging periods. CleverTap’s adaptability to real-time customer engagement shifts has given us a competitive edge, and we’re confident in its role for the long term.”
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, added, “We’re thrilled to partner with Niyo as they continue to innovate in the travel fintech space. Our collaboration has focused on enhancing personalized, timely customer engagement, significantly improving customer satisfaction in areas like onboarding and transaction management. We’re excited to support Niyo as they scale and expand their offerings in this dynamic market.”
This partnership underscores how CleverTap’s platform is empowering Niyo to better engage with its customers, optimize conversions, and foster long-term relationships through smarter, data-driven interactions.
