Sebamed Launches ‘Project Skin Deep’ Campaign to Promote Skin Health

Sebamed, the renowned German skincare brand marketed by USV, has launched a groundbreaking new campaign titled ‘Project Skin Deep’. The campaign goes beyond surface-level beauty, focusing on the deeper layers of the skin to highlight the importance of effective skincare that supports long-term skin health.

The campaign presents microscopic images of healthy skin before and after using Sebamed products, illustrating the brand’s science-based approach to skincare. Unlike traditional beauty ads that rely on heavily edited visuals, Sebamed showcases unfiltered, scientific evidence, demonstrating real improvements in skin health.

‘Project Skin Deep’ runs across digital screens and billboards, urging consumers to demand better skincare. Produced in collaboration with Leo Burnett, the campaign blends creativity with scientific precision to challenge conventional beauty standards, advocating for skincare that prioritizes health and effectiveness.

Karan Goel, Marketing Head at Sebamed India, explains, “Many skincare campaigns focus on immediate, visible results, but at Sebamed, we believe true beauty comes from healthy skin—inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty. ‘Project Skin Deep’ reflects our commitment to science-backed skincare and helping people make informed choices for their skin.”

Sachin Kamble, Co-Chief Creative Officer at Leo Burnett - South Asia, adds, “For ‘Project Skin Deep,’ we took the bold step of conducting a skin biopsy before and after using Sebamed products. The campaign’s visual narrative integrates these real images, highlighting the profound impact Sebamed has on the skin. This is an authentic storytelling approach, combining science, design, technology, and creativity to convey the true beauty of skin health.”