Manasi Parekh is the New Face of Malabar Gold & Diamonds
Popular actress Manasi Parekh has been roped in as the brand ambassador for Malabar Gold & Diamonds. The brand aims to promote transparency and trust in gold purchasing through this partnership.
Deepanjali
Malabar Gold & Diamonds has roped in popular Gujarati actress Manasi Parekh as its brand ambassador. This strategic move aims to strengthen the brand's connection with its target audience, particularly the Gujarati community.
The new campaign, directed by renowned filmmaker Viral Shah, features Manasi Parekh showcasing a variety of gold jewelry from Malabar Gold & Diamonds. The scenes depict everyday life moments, such as baby showers and bridal showers, highlighting the emotional significance of gold jewelry. The campaign emphasizes the importance of purchasing gold from a trusted source that prioritizes transparency and ethical practices.
Manasi Parekh expressed her excitement about the partnership, stating that she admires the brand's commitment to honesty and transparency. She believes that the campaign will help consumers make informed decisions when purchasing gold.
MP Ahammed, Chairman of Malabar Group, explained that Manasi Parekh's strong cultural connection with Gujarat makes her an ideal ambassador for the brand. He highlighted the actress's popularity and her alignment with Malabar Gold & Diamonds' values.
The campaign will be rolled out across various platforms, including television, print, digital media, and social media. The brand aims to reach a wide audience, both nationally and internationally, with this campaign.
