Josh Plays On: Short Video App Levels Up with Games!

Josh, the popular Indian short-video app, is upping the entertainment ante with the launch of Instant Games. This exciting new feature lets users play quick and fun games directly within the app, earning rewards and keeping them hooked for longer.

Developed in partnership with ArcPlay.ai, Instant Games offers a variety of trending titles across popular genres like action, adventure, arcade, and puzzles. Whether you're a casual gamer looking for a quick fix or a seasoned pro seeking a challenge, there's something for everyone.

India's massive gaming market, boasting over 591 million gamers, presents a golden opportunity for Josh. Instant Games capitalizes on this trend by offering bite-sized, ad-supported games. As users play and achieve goals, they're rewarded with "Jems," Josh's virtual currency. This system encourages users to spend more time on the app and incentivizes them to make small purchases (microtransactions) using their Jems, ultimately driving revenue growth for Josh.

Both Josh and ArcPlay.ai are thrilled about the potential of Instant Games. Ravanan N, Business Head at Josh, emphasizes the app's evolution beyond short videos: "We want Josh to be more than just entertainment; we want it to be an interactive platform offering diverse experiences. Instant Games are a big step in that direction." He also highlights the success of Josh's existing microtransaction system with Jems and expresses optimism about the partnership with ArcPlay.ai.

Avi Aggarwal, Co-Founder of ArcPlay.ai, echoes the sentiment, stating their vision of "a world where mobile users can have fun and make purchases within their favorite apps through games." He commends Josh's innovative approach and emphasizes the smooth integration achieved by their teams.

Initial user engagement with Instant Games has been impressive. Users are reportedly spending an average of 45 minutes per gaming session, leading to a significant rise in both the number of ads seen (ad impressions) and microtransactions. This new feature complements other innovative features like Audio Calling and Audio Stories, solidifying Josh's position as a multi-faceted entertainment platform.

As the mobile gaming industry experiences explosive growth, Josh's foray into gaming marks a significant step forward. By offering a fun and rewarding gaming experience, Josh is well-positioned to enhance user engagement, deliver unmatched value within its app, and compete in the ever-growing mobile gaming market.