Tag: google

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Technology
Gemini app improves voice assistants, but with limitations and conditions

Gemini app improves voice assistants, but with limitations...

Google transformed its chatbot Bard into Gemini, launching fresh mobile apps for...

Technology
Google readies users for a new era with Bard-assisted Assistant

Google readies users for a new era with Bard-assisted Assistant

Google Assistant gears up for a transformation with AI chatbot Bard's integration...

Industry
Apple Dominates Global Brand Value: Check the Complete Rankings Here

Apple Dominates Global Brand Value: Check the Complete...

Visual Capitalist's report unveils the cumulative value of the globe's top 100 brands...

Technology
Google boosts ad performance with AI Gemini integration in Search Ads

Google boosts ad performance with AI Gemini integration...

The tool debuts for US and UK English advertisers, with a global rollout starting...

Analysis
Digital Advertising Surpasses TV Industry Amid Economic Challenges in India

Digital Advertising Surpasses TV Industry Amid Economic...

Experts observe TV industry's dependence on major advertisers, while ad growth for...

Industry
Google initiates mass layoffs, impacting its advertising sales team significantly

Google initiates mass layoffs, impacting its advertising...

Google implements strategic restructuring, resulting in around 1,000 job cuts across...

Technology
Google Initiates Removal of Cookies from Chrome, Pioneering Web Privacy

Google Initiates Removal of Cookies from Chrome, Pioneering...

Google disables cookies for 30M Chrome users, blocking third-party tracking, yet...

Industry
Report: Google to cut 30,000 jobs in latest massive layoff

Report: Google to cut 30,000 jobs in latest massive layoff

Google's AI-based Performance Max transforms ad creation, autonomously generating...

Technology
Google's Advancing Plan to Eliminate Tracking Cookies Unveiled

Google's Advancing Plan to Eliminate Tracking Cookies Unveiled

Beginning Jan. 4, Google will restrict cross-site tracking by default for particular...

Technology
YouTube's unskippable ads pose a dilemma for advertising brands

YouTube's unskippable ads pose a dilemma for advertising...

Industry watchers debate: Does frequent YouTube ad exposure lead to ad fatigue,...

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Marketing executives say they are pushing for a shift in digital ad spending habits...

Technology
Google launches 'Gemini,' AI model exceeding ChatGPT's capabilities

Google launches 'Gemini,' AI model exceeding ChatGPT's...

Google quietly developed AI, surprised by ChatGPT's release, partnered with Microsoft...

Technology
Google ad uproar: Just a minor issue or something significant?

Google ad uproar: Just a minor issue or something significant?

Google's response to allegations involves allowing advertisers to exclude their...

Technology
YouTube Playables: The Latest Frontier for Brand Advertising Exploration?

YouTube Playables: The Latest Frontier for Brand Advertising...

Experts applaud YouTube as a marketer's playground, facilitating captivating content...

Technology
Google AdSense's 2024 Transition: From Pay-Per-Click to Pay-Per-Impression

Google AdSense's 2024 Transition: From Pay-Per-Click to...

According to Dan Taylor, Vice President of Global Ads, the forthcoming changes aim...