Tag: Advertising

Inside Edge
Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

Inside Edge
With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...

Inside Edge
Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Campaigns
Nikon India's 'Through Her Lens' campaign raises the profile of women's voices

Nikon India's 'Through Her Lens' campaign raises the profile...

The contest, currently in its third season, provides a forum for female photographers...

Analysis
How CaratLane is benefiting from a strong omnichannel strategy

How CaratLane is benefiting from a strong omnichannel strategy

The advantages of implementing a strong omnichannel strategy, and the growth drivers...

Campaigns
With the #HugHerMore campaign, ITC Sunfeast Mom's Magic offers a happiness hack

With the #HugHerMore campaign, ITC Sunfeast Mom's Magic...

According to a survey the company conducted, participants hug their mothers 50%...

Inside Edge
Goafest 2023 is scheduled to take place on May 24, 25, and 26

Goafest 2023 is scheduled to take place on May 24, 25,...

The much-anticipated creative festival draws professionals from the advertising,...

Inside Edge
Challenges and Opportunities for EdTech Advertising: ASCI Report

Challenges and Opportunities for EdTech Advertising: ASCI...

Suggests the RAISE model, which will assist marketers and creative professionals...

Campaigns
Hardee's commissions AI to design a 'Super Star Burger,' and the results are amazing but not perfect

Hardee's commissions AI to design a 'Super Star Burger,'...

The company's social media ad highlights Ai's limits in developing the perfect burger.

Inside Edge
S4 Capital's Q4 2022 results aligned with expectations

S4 Capital's Q4 2022 results aligned with expectations

The company expects to generate at least £120 million in operational EBITDA for...

Campaigns
P&G Health launches a campaign to commemorate the debut of Vicks ZzzQuil NATURA in India

P&G Health launches a campaign to commemorate the debut...

According to a study conducted by Kantar in collaboration with P&G Health, barely...

Campaigns
Greenlam Industries demonstrates what a seed of love may accomplish

Greenlam Industries demonstrates what a seed of love may...

The Titus Upputuru Company created a film for the company that promotes sustainability.

Industry
The top South Indian celebrities are listed by IIHB

The top South Indian celebrities are listed by IIHB

The IIHB recently published the TIARA South Research Report 2023, the results of...

Analysis
Advertisers for the DP World ILT20 respond favorably to ZEE

Advertisers for the DP World ILT20 respond favorably to...

ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...

Analysis
In 2023, PR will emphasise audience personas, transparency, and authenticity: Aman Gupta

In 2023, PR will emphasise audience personas, transparency,...

A FINN Partners Company, speaks about the key trends that are expected to dominate...

Industry
How the hip-hop movement is helping Bacardi's consumer engagement grow

How the hip-hop movement is helping Bacardi's consumer...

In an interaction with Sociapa, Arti Hajela, Regional Brand & Category Head, RTD...