Anupriya Acharya has been named jury chair for the APAC Effie Awards.

Anupriya Acharya, South Asia CEO of Publicis Groupe, and Dennis Perez, Unilever's Digital Marketing, Media, and Commerce Lead, have been named as the first two Heads of Jury for the APAC Effie Awards 2023.

"It's a huge honor to be a Head of Jury for the APAC Effie Awards 2023," Anupriya said of her selection. The APAC Effies are the gold standard for brand ideas that can withstand market scrutiny and deliver real commercial benefits. Advertising is undergoing a huge transformation; brands are rethinking how they communicate with people, whether via authenticity or through the use of technology. The APAC region has some of the most interesting use cases for this transition, and I'm excited to see some of this new work."

Dennis is the Digital Marketing, Media, and Commerce Head for Unilever Beauty and Wellbeing Southeast Asia, where he oversees the development and implementation of regional integrated digital and media strategies.

"Since marketing is in a constant state of motion, optimizing efficacy implies connecting stunning creativity to a robust and solid strategy," Dennis said of his appointment. The APAC Effies are a fantastic reminder that creativity begins long before the craft. I'm thrilled to lead this year's jury in honoring work that accepted riskier bets from the start of strategy development to generate exceptional results at the end. I'm looking forward to pushing the boundaries of what creativity means for the industry with strategy and efficacy throughout the range of marketing and brand communication with the judges."