Rasna debuts her 'We love you Rasna' summer campaign

At the start of the summer, Rasna released a new TV commercial featuring their most popular and well-known Rasna girl dancing to "We love you Rasna" with numerous guests in attendance.

According to a recent market research study by Rasna, age groups other than children accounted for about 60% of the consumption of Rasna products. The corporation claimed that the new TVC, which is aimed at all age groups, is a testament to the study's conclusions.

As seen in the TVC, visitors at an opulent outdoor garden party, including a mid-aged socialite and a young teen pair, are consuming Rasna products. The slogan "Inke tricks mein mat fasna, dhyan rakho on your Rasna" is displayed next to a video of guests trying to con the young Rasna girl out of her drink, keeping in tone with Rasna's quirky and humorous approach to brand communication.

Rasna's traditional concentrate line as well as its quick powders, squashes, and syrups are highlighted in the advertisement. It also draws attention to the additional advantages of Rasna products over competing or manufactured goods, including their high fruit content and use of nutritious elements like vitamins, minerals, and glucose.

Group Chairman of Rasna, Piruz Khambatta, commented on the debut of the new TVC, saying, "The new Rasna TVC stands to set a benchmark in all our Rasna TV ads, with our TVC's adored by millions in India and internationally. The main point being made by the brand is that Rasna is a product that can be enjoyed by customers of all ages and demographics and is not only a toy for kids. Our goal is to reaffirm that Rasna products are liked by consumers from urban centers to rural communities and everyone in between, whether it be a middle-aged woman or a young pair.

The new TVC will be broadcast on the most watched national and regional GEC channels in India, as well as on YouTube, Instagram, Facebook, and other social media sites. It will also be featured on movie, music, news, and kids channels.