JioCinema hires Suryakumar Yadav as a brand ambassador

JioCinema has named Suryakumar Yadav as its brand ambassador.

Via a number of initiatives and social media partnerships starring the Indian batting sensation, the relationship will further the objective of TATA IPL's digital streaming partner to make watching cricket online synonymous with digital.

During the TATA IPL, Suryakumar will increase fan interaction with JioCinema's digital portfolio and offers.

"I am excited to work with JioCinema on the forthcoming Indian Premier League season. JioCinema has transformed the digital viewing experience for sports lovers around the world with their top-notch, accessible, and inexpensive offering. I am looking forward to this exciting cooperation because fans prefer using digital channels due to ongoing advances, stated Suryakumar Yadav.

Anil Jayaraj, CEO of Viacom18 Sports, stated Suryakumar Yadav "represents the same principles that we stand for": world-class innovation, unparalleled pleasure, and the desire to keep fans involved. "Our presentation of the TATA IPL will replicate Suryakumar's flamboyant 360-degree style of batsmanship, providing the audience the full gamut of experiencing sports on digital with no restrictions of accessibility, affordability, and language," the TATA IPL website states.