ACKO creates a potent ode to Mumbai's dynamic city.

In its most recent campaign, ACKO encourages Mumbai citizens to embrace good changes in all facets of their lives as a way to celebrate the new and transformed city of Mumbai.

The Campaign applauds the good transformations the city has undergone over time, including the addition of more sports to Shivaji Park, the Sasson dock art project, a clean and lovely Juhu beach, Dharavi rappers, air-conditioned local trains, etc.

ACKO emphasises that "Welcome Change" is at the core of what they do by drawing a comparison to the good changes in the city. Customers adore and warmly welcome changes like zero commission pricing and stress-free claims that come with no paperwork. Additionally, the business firmly believes that technology can constantly redefine how consumers see and think about difficult financial issues, such as insurance.

Executive Vice President of Marketing at ACKO, Ashish Mishra, provided a further explanation of the Campaign "At the heart of all we do is empathy for consumers and the understanding that they deserve better than the conventional insurance approach. Our creative manner of thinking and doing things reflects this empathy. Our initial market, Mumbai, the city where ACKO was founded, is where we are putting this idea into action through our campaign by highlighting all the good things that have happened there."

Mahesh Gharat is the one who conceptualised the campaign. The campaign's opening phase includes sizable outdoor advertisements in black and white that were taken by renowned photographer Prashant Godbole. Prashant has expertly caught the changes in ordinary Mumbai in his striking images.

The campaign's next step is a visually striking black-and-white music video that captures Mumbai's spirit and personality as seen through the eyes of a traveller. The video, which Mahesh directed and Hungry Films produced, is a stunning auditory and visual feast for viewers.

Red FM and ACKO will collaborate to extend the campaign even further. Additionally, ACKO will ask local residents for their views on the changes they want to see in their neighbourhood and hopes to be able to carry out and implement.

Mumbai residents are also invited to express the good changes they notice in their city through a photography competition. For people to use photography to communicate these developments, ACKO will offer a platform. The winning entry will be chosen by Prashant and Mahesh, judged, and featured with the winner's name on a massive billboard in Mumbai.