Disha Patani joins Joy Personal Care as a brand ambassador.

Actress Disha Patani has been named as the brand ambassador for sunscreen by Joy Personal Care in India. Through digital and social media platforms, a campaign promoting Disha and the new product line is currently running.

Disha Patani will take part in a campaign to raise awareness of Joy's recently unveiled product line. A TVC featuring Disha will also be released as part of the campaign next month during the men's T20 cricket tournament.

RSH Global's chairman, Sunil Agarwal, said: "The recently introduced sunscreen line is an exciting development for JOY as we continue to provide consumers a large selection of products to fulfill their evolving demands. Our line of sun protection products is made to nourish and brighten the skin while providing the best defense against harmful UV rays and other environmental contaminants. We want to solidify our position in the Indian personal care industry by offering high-quality, cost-effective sun protection products while also strengthening our sunscreen category."

RSH Global's CMO, Poulomi Roy, said: "Disha Patani is the new face of our sunscreen line, and we are thrilled about this. Her excitement and drive will be the ideal teammate as we work to develop a compelling campaign that will highlight our line of high-tech sunscreen products. With our recently released sunscreen line, we have carefully planned a complete campaign that takes into account client demands and preferences, the competitive landscape, and the most recent advancements in skincare technology. With Disha on board, we are optimistic that the campaign will not only raise awareness, but also assist us in reaching our target demographic and boosting sales of our new line of sunscreen."

Disha Patani said the following when discussing her affiliation with Joy Personal Care: "I am ecstatic to be a part of the Joy Personal Care family. It's crucial to shield our skin from the sun's damaging rays, and Joy's all-natural sunscreen lotions are the ideal option. All skin types are catered to by their wide selection of sun protection solutions, ensuring that everyone may discover the ideal one for their requirements. With Joy's selection of sunscreen products, I'm sure everyone can stay protected and take advantage of the sun."