Tag: Advertising

Campaigns
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo" claim

Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...

Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...

Analysis
We will witness a transition from storytelling to story living

We will witness a transition from storytelling to story...

How the pandemic has brought about a new leadership paradigm in this episode of...

Inside Edge
A "Robot Lawyer" Will Represent A Human In Court For The First Time Ever

A "Robot Lawyer" Will Represent A Human In Court For The...

A robot lawyer can "fight corporations, beat bureaucracy, and sue anyone at the...

Campaigns
When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

When haggling with Peyush Bansal for the Lenskart advertisement,...

Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.

Industry
Saumya Rathor discusses being a culture curator and Pepsi's connection to HUEMN

Saumya Rathor discusses being a culture curator and Pepsi's...

Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...

Industry
Saumya Rathor discusses being a culture curator and Pepsi's connection to HUEMN

Saumya Rathor discusses being a culture curator and Pepsi's...

Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...

Campaigns
Flashback Friday: When Mirinda turned orange for Blue Men

Flashback Friday: When Mirinda turned orange for Blue Men

During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...

Analysis
The urgent need is for digital-first employee advocacy

The urgent need is for digital-first employee advocacy

Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...

Inside Edge
In 2023, Friday Filmworks will put a lot of emphasis on sports: Devendra Deshpande

In 2023, Friday Filmworks will put a lot of emphasis on...

The CEO said we have five key releases this year to start the year with. According...

Campaigns
A quirky digital campaign by ‘Approach Bollywood’

A quirky digital campaign by ‘Approach Bollywood’

Bollywood has launched its quirky digital campaign to promote don't drink & drive...

Inside Edge
Man Of The Year: Gautam Adani

Man Of The Year: Gautam Adani

Bloomberg has named Gautam Adani, the third-richest person in the world and the...

Industry
Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Plans of Bacardi India to raise their sales by 5x before the end of 2030.

Industry
Power Couple from Delhi NCR Giving All The Designer Look to Your Space

Power Couple from Delhi NCR Giving All The Designer Look...

Jayant Gandhi and Ashna Gandhi, business partners and partners in life creating...

Campaigns
The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

The Most Joyous Occasions of 2022 are Compiled by Cadbury...

Introduction of the new Heart The Happiness by Ogilvy India.

Campaigns
The Humorous Social Media Campaign from Bail Kohlu

The Humorous Social Media Campaign from Bail Kohlu

Bail Kohlu, the flagship brand of BL Agro, has introduced a new video as part of...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...