In a new Rich Marie commercial, Sourav Ganguly portrays Bollywood villain "Robert."

The iconic Rich Marie cookies collection from Bisk Farm, one of India's top biscuit and bakery brands, has a new television advertising campaign that stars Sourav Ganguly, the former Indian cricket captain, in a never-before-seen role. Sourav Ganguly, the former BCCI president, portrays the infamous Bollywood bad guy "Robert" in the new TVC advertisement. In the opening scene of the television commercial, Sourav asks his secretary, Mona Darling, where the Gold (Sona) is. Mona replies that there are only biscuit packs of Bisk Farm Rich Marie available. When each 300gm bag of Bisk Farm Rich Marie offers a chance to win 10gm gold coins, Sourav then tells Mona to begin counting.

With the purchase of a 300g* pack of Bisk Farm Rich Marie biscuits, lucky consumers have the opportunity to win 10g* gold coins as part of an offer from the company that coincides with the debut of its new TVC campaign. Customers can enter to win gold coins as part of this promotion by purchasing a 300gm pack of Bisk Farm Rich Marie biscuits and texting RM Lot Number to 9902391200. For additional information, they can go to the www.biskfarm.com website. The 10gm gold coin winner will be revealed on Bisk Farm's social media channels.

The TVC campaign is being released in a number of languages, including Bengali, Hindi, Odia, and Assamese, and it will continue through March 31, 2023. To raise awareness of the offer and entice people to enter the competition, the campaign will air on numerous TV channels, digital platforms, and social media pages.

"Bisk Farm usually throws in a little bit of spice and a little bit of flavor in their advertising, and their advertisements are always something unusual," said Sourav Ganguly. I was initially hesitant because this TVC also contains things that I have never done before, but I really liked the idea and it was a lot of fun to shoot. I hope the audience will appreciate it when it airs as well.

Our relationship with Sourav Ganguly dates back a long time, and the Rich Marie section is one of the most well-liked biscuit lines in the Bisk Farm portfolio, according to Vijay Kr. Singh, managing director of SAJ Food. We are convinced that this campaign will resonate with our target audience and increase sales for Rich Marie biscuits because of his endearing personality and broad appeal. Lucky clients who participate in the campaign will have the chance to win gold coins. We are sure that everyone who enjoys cookies and Dada's fans will savor this offer as much as they savor our Rich Marie cookies.