With a new commercial, Vahak highlights the need for financial security for drivers.

Vahak, India's most recognized transportation community platform, has launched the #VahakOKPlease digital campaign. Following in the footsteps of the famed trucking community tradition, Vahak's campaign consists of 11 distinct films that delve further into the lives of truckers and the time they spend on the road in order to provide financial security for their families back home.

Vahak's app, which serves the Indian trucking community and the fast-growing $250 billion logistics industry, is easing the daily lives of shippers and truckers with its digital ecosystem and community platform for brand building and networking, as well as AI/ML backed truck-load matchmaking and industry-first features like return load booking and fraud prevention, all at 0% commission.

"The trucking community is a big contributor to the Indian economy," remarked Karan Shaha, Co-founder and CEO of Vahak, of their innovative approach to the unorganized sector. We are raising awareness about the digital benefits and convenience of conducting business available to truckers through our road transportation network and marketplace through this campaign."

The #VahakOKPlease campaign has begun on Vahak's official social media pages, which include YouTube, Facebook, Twitter, Instagram, and LinkedIn. "Our objective is to establish a trusted transport community platform that enhances and eases the lives of our transporters, fleet owners, and truckers who are the backbone of India's economy," Shaha said of Vahak's digitisation efforts for the sector. By digitizing the ecosystem, we are empowering the Indian trucking community, and our campaign is stepping up to increase awareness and educate our truckers about the benefits of using a marketplace for their day-to-day operations."

"We are thrilled to cooperate with Vahak to promote their major purpose of educating the Indian trucking community about the convenience of utilizing the most trusted smartphone app for daily operations," said Pravalika Ram, Business Director, Raasta Studios, of the campaign's conceptualization. The goal is to make it easier for truck drivers and load owners to discover each other in the 24x7 on-call sector. The ad also raises awareness about the different perks that can be redeemed through the app, transforming it into a one-stop shop for the Indian trucking community."

Vahak's technology-enabled community and marketplace facilitates load-lorry matching with real price discovery and efficient return load booking features, increasing profits on both the demand and supply sides of the road transportation sector. The software facilitates direct connections between all logistics companies, assisting in the establishment of their transportation network on new, emerging, and top routes. Vahak has also worked with industry experts to integrate GPS, auto insurance, and banking services into the app, making digital procedures more efficient, fast, and cost-effective.