Tag: Advertising News

Campaigns
“Kyonki India Chahe Aur”: JioMart’s Festival Bash Unites Dhoni, Sunidhi, Shivaji, Narain

“Kyonki India Chahe Aur”: JioMart’s Festival Bash Unites...

JioMart’s new festive campaign “Kyonki India Chahe Aur”, led by MS Dhoni and a celebrity...

Campaigns
Wild Stone Pushes Gendered Rules in Latest Men’s Soap Campaign

Wild Stone Pushes Gendered Rules in Latest Men’s Soap Campaign

Wild Stone’s new ad emphasizes men using men’s soap, sparking debate on gender norms...

Campaigns
Bru Gold Relaunch: Sara Ali Khan and Aditya Roy Kapur Shine

Bru Gold Relaunch: Sara Ali Khan and Aditya Roy Kapur Shine

Hindustan Unilever relaunches Bru Gold with Sara Ali Khan and Aditya Roy Kapur,...

Campaigns
Roff’s ‘Naak Kat Gayi’ Campaign Scores Big with Asia Cup Timing

Roff’s ‘Naak Kat Gayi’ Campaign Scores Big with Asia Cup...

Roff extended its witty ‘Naak Kat Gayi’ campaign with a timely TVC after India’s...

Campaigns
#GiveMoreGetMore: IndusInd Bank’s Festive Ode to Giving and Empowerment

#GiveMoreGetMore: IndusInd Bank’s Festive Ode to Giving...

IndusInd Bank’s festive #GiveMoreGetMore campaign celebrates generosity and financial...

Inside Edge
Pay or Watch: Meta Launches UK Ad-Free Facebook, Instagram Subscription Model

Pay or Watch: Meta Launches UK Ad-Free Facebook, Instagram...

Meta launches a new subscription in the UK, allowing Facebook and Instagram users...

Technology
OpenAI Readies ChatGPT for Ads: Will the Experience Change Forever?

OpenAI Readies ChatGPT for Ads: Will the Experience Change...

OpenAI is laying the groundwork to introduce advertising inside ChatGPT, hiring...

Industry
Gen Z’s Power Pushes Beauty Brands to Rethink Advertising Strategies

Gen Z’s Power Pushes Beauty Brands to Rethink Advertising...

Beauty brands are reallocating 30- 45% of their marketing budgets to engage Gen...

Campaigns
Sunfeast Dark Fantasy Faces Backlash; Ad Withdrawn After Food Pharmer’s Powerful Critique

Sunfeast Dark Fantasy Faces Backlash; Ad Withdrawn After...

Sunfeast Dark Fantasy’s ad suggesting chocolate replacing vegetables in kids’ lunchboxes...

Campaigns
Festive Ads Forge Emotional Bonds During Durga Puja & Navratri

Festive Ads Forge Emotional Bonds During Durga Puja & Navratri

Brands are anchoring Durga Puja and Navratri campaigns in emotion and ritual, weaving...

Campaigns
Borosil Launches “Kitchen Connection” with Neena Gupta

Borosil Launches “Kitchen Connection” with Neena Gupta

Borosil unveils “Kitchen Connection” campaign with Neena Gupta, turning kitchens...

Industry
Fashion, Music, and Culture Collide: H&M Marks 10 Years in India

Fashion, Music, and Culture Collide: H&M Marks 10 Years...

H&M’s spectacular 10-year celebration in India combined fashion, music, and immersive...

Business Spotlight
Redefining Automotive Retail: Samsung Extends Smart Signage Partnership with Toyota Worldwide

Redefining Automotive Retail: Samsung Extends Smart Signage...

Samsung expands its partnership with Toyota, rolling out over 23,000 smart signage...

Campaigns
Haryana Steelers and PUMA India Redefine Kabaddi with Desi Cool Campaign

Haryana Steelers and PUMA India Redefine Kabaddi with Desi...

Haryana Steelers and PUMA India unveil a bold campaign blending kabaddi, street...

Technology
Spotify Enhances AI Protections to Safeguard Artists and Producers From Abuse

Spotify Enhances AI Protections to Safeguard Artists and...

Spotify strengthens AI safeguards for artists and producers, combating fraudulent...

Campaigns
OnePlus Unveils “Light a Light, Plant a Plant” Campaign for Meaningful Diwali

OnePlus Unveils “Light a Light, Plant a Plant” Campaign...

OnePlus launches heartfelt “Light a Light, Plant a Plant” campaign with Jackie Shroff,...