Luminous Launches EDGE Series With Sachin Tendulkar
Luminous has launched its EDGE Portable Power Series with a new campaign featuring brand ambassador Sachin Tendulkar.
SociapaHQ
Luminous Power Technologies has unveiled its new EDGE Portable Power Series and a brand campaign featuring the brand ambassador and cricketing legend Sachin Tendulkar as the company expands beyond traditional backup power solutions and enters the portable energy space.
The campaign focuses on how portable power can enable travel, outdoor adventures, entertainment, content creation and shared experiences and positions the EDGE range as a lifestyle product rather than a backup power source.
The campaign is a reflection of the company’s strategy to answer to changing consumer needs that more and more look at energy as an enabler of exploration, creativity and everyday convenience, Luminous says.
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Check out the campaign here:
Powering Moments:
Commenting on the campaign Sachin Tendulkar said the film is about celebrating the joy of spending quality time with your loved ones while enjoying the freedom to step out of familiar surroundings.
"Some of the best experiences in life happen when you step outside your comfort zone and spend quality time with the people who matter. That's what stood out to me about this campaign. The film beautifully captures the freedom and joy of being with your loved ones. Luminous has been bringing innovations to Indian homes for decades, and with the EDGE series, they are now powering life beyond the home in a way that feels both exciting and completely natural," he said.
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Vivek Abrol, Managing Director and CEO of Luminous Power Technologies, said the launch marks the company's entry into new lifestyle-focused energy categories while building on its legacy of reliable power solutions.
"India's energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories. The EDGE Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. It's not just about powering devices; it's about powering moments, memories, and the joy of being together," he said.
