Swiggy Partners FITPASS to Reward Healthy Eating With Wellness Benefits

Swiggy has collaborated with fitness and preventive health platform FITPASS to promote healthy living by incentivising users to pick healthy food regularly through its EatRight initiative.

The partnership brings Swiggy’s focus on healthy eating to holistic wellness, offering eligible users access to FITPASS 360, a comprehensive membership that provides fitness, nutrition and preventive healthcare services.

As part of the initiative, users who participate in the EatRight Streak Challenge can win rewards by ordering regularly from Swiggy’s curated EatRight menu. Customers can earn up to ₹300 in FREECASH by hitting order milestones and the top 20 weekly EatRight users will get a free FITPASS 360 membership worth ₹2,999.

The membership gives you access to over 12,000 gyms and fitness studios across India, nutrition guidance, AI-powered fitness coaching, virtual workout sessions, annual preventive health check-ups, teleconsultations and other wellness services.

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Healthy Rewards:

This partnership is coming at a time when there is a rising demand for healthier food and wellness services in India. It said it has currently around 5 million monthly EatRight transacting users and this reflects a growing preference for healthier meals.

Breakfast has many lighter options like millet idli, dosa and low-calorie upma For lunch, snacks and dinner, 60-70% of EatRight orders are high-protein dishes, the company says. The most popular are chicken rice bowls, paneer tikka sandwiches, chicken and paneer tikkas, double-egg dishes and rolls packed with protein.

Commenting on the partnership, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy said, “This partnership extends our wellness journey beyond food.

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"At Swiggy, we believe healthy living starts with everyday choices. Through EatRight, we've made healthy food more accessible. It is encouraging to see consistent growth across categories such as High Protein, Low Cal and No Added Sugar. This partnership with FITPASS allows us to extend that journey beyond the plate by combining healthy food choices with access to fitness, coaching, nutrition and preventive wellness through FITPASS 360," he said.

Arushi Verma, Co-founder of FITPASS, said the collaboration brings together two essential aspects of healthy living.

"True wellness isn't one decision; it's the sum of daily choices people make around how they move and what they eat. With this partnership, we're bringing both together- FITPASS helps people move right, while Swiggy provides healthier food choices," she said.