Revital Launches New Campaign With Vicky Kaushal
Revital has launched a new campaign featuring Vicky Kaushal, highlighting the impact of stress on everyday energy and fatigue.
SociapaHQ
Sun Pharmaceutical Industries’ multivitamin brand Revital has rolled out a new integrated campaign with actor Vicky Kaushal, that showcases how stress and the pressures of modern lifestyles can contribute to everyday fatigue beyond physical exertion.
The 'Stress Kam. Energy Hardam' campaign shifts the conversation on low energy away from traditional factors such as nutrition, age and physical activity to the growing influence of mental stress and everyday responsibilities.
The campaign film takes place in a gym and uses the familiar setting to juxtapose physical exertion and stress-induced fatigue. Revital aims to inspire consumers with this story to realise that long working hours, digital connectivity, family obligations and mental overload can influence the energy level of our day.
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Check out the campaign here:
Stress Awareness:
Commenting on the campaign, Vidhi Shanghvi, Executive Director, Sun Pharma said, “The changing lifestyles of consumers are transforming the way people experience fatigue.
"Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being," she said.
“Revital remains committed to providing science-led nutritional solutions that assist consumers in managing the demands of modern life while preserving everyday vitality,” Shanghvi added.
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Explaining the creative approach, Akshay Seth, Senior Executive Creative Director, Ogilvy India said, “The campaign was conceived to overturn the traditional notions of fatigue.
"The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress. The gym setting allowed us to contrast what people expect with what many actually experience," he said.
