Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH Campaign
Q-commerce pioneer Zepto unleashes its SuperSaver OOH blitz across 11 metro and tier-two markets, targeting key hubs with high-impact hoardings and bus shelters.
Prakhar
Savings in the Spotlight
Zepto’s SuperSaver promise—big discounts on bulk grocery orders—just got a powerful megaphone. Over ten days, the brand plastered 62 towns across 11 cities with vibrant out-of-home placements: giant unipoles in market districts, bus-shelter wraps in residential hubs, and eye-caught mall hoardings. The message? Zepto isn’t just fast—it’s frugal, saving users money on essentials and non-essentials alike.
Three Concentric Circles of Influence
Media strategists mapped “Circle of Connect” areas (near delivery hubs), “Circle of Influence” zones (office corridors), and “Circle of Impact” corridors (arterial roads), achieving pinpoint visibility where SuperSaver audiences live, work, and commute. Every glance at a neon billboard reminded commuters: “Order groceries worth ₹1,000 and unlock jaw-dropping deals.”
Creative That Pops
The visuals banished pale pastels: supersized bananas, cascading discount tags, and the Zepto mascot mid-air—parachuting into grocery carts. QR codes on each panel dropped into the Zepto app, unlocking exclusive SuperSaver bundles and gamified scratch-and-win offers.
Local Voices, Local Buzz
In each city, Zepto enlisted micro-influencers to share their SuperSaver hauls—curated for local palates, from Mumbai’s vada pav packs to Chandigarh’s lassi bundles. Short-form videos cut between street reactions and splashy hoarding reveals, fueling FOMO across social feeds.
Moving From Streets to Screen
OOH acted as a springboard to Zepto’s digital blitz: app-only flash-sales, push-notification reminders, and in-chat order prompts. Conversion rates in blitzed zones spiked 3×, as savings-hungry consumers downloaded the app and tried bulk orders for the first time.
Speaking to Value Seekers
SuperSaver wasn’t mere discounting; it was a statement of Zepto’s brand promise: go big or go home. By focusing on high-VFM (value-for-money) shoppers in India’s heartlands and metro fringes, Zepto cemented its reputation as a hyper-fast, deeply affordable quick-commerce leader.
Final Mile
As the SuperSaver OOH blitz fades, Zepto’s messaging lingers on city streets—and in consumer minds. By merging strategic placements with playful creative, Zepto ensured that savings aren’t just whispered—they’re broadcast, billboard-style, to every passerby ready to fill a cart and flip their grocery bill.
