Ravichandran Ashwin Boosts VOC Automotive’s Drive as Brand Ambassador
Cricket legend Ravichandran Ashwin joins VOC Automotive as ambassador and investor, revving up its 150-store two-wheeler service network with his precision and winning spirit.
Prakhar
The Perfect Match: Precision Meets Performance
When India’s spin wizard Ravichandran Ashwin agreed to become VOC Automotive’s brand ambassador—and a strategic investor—the announcement sent ripples across both the sporting and automotive worlds. Known for dissecting batsmen with surgical accuracy, Ashwin mirrors VOC’s commitment to exactitude in two-wheeler servicing. As he steps into his dual role, he brings more than celebrity glamour—he brings a champion’s mindset to every scooter service bay.
From Middies to Mechanics
VOC Automotive, founded in 2019, boasts 150 outlets nationwide with sights set on 300 by next year. Each service center features digital diagnostics, genuine spares, and trained technicians. Ashwin’s presence amplifies this professional ethos. In promotional films, he slips between cricket nets and workshop floors—inspecting engines with the same intensity he reserves for inspecting a dubious LBW appeal.
Investor on the Inner Circle
Beyond mere face value, Ashwin has taken an equity stake—signaling his belief in VOC’s growth ambitions. He’ll participate in strategy sessions, lending insights on scaling operations, forging OEM partnerships, and building a tech-driven customer experience. It’s rare for a sports star to embed so deeply; Ashwin’s involvement underscores both his business acumen and VOC’s founder confidence.
Fan-First Engagements
To celebrate the partnership, VOC is rolling out “Ashwin Accuracy Clinics” at select outlets—mini cricket camps where budding bowlers learn his carrom-ball grip alongside free bike-maintenance workshops. Fans who book services online can win signed cricket gear and a chance to meet the star—a fusion of two passions for riders and cricket lovers alike.
Driving Toward a Customer-First Future
Ashwin’s tagline for the campaign—“Service It Right, Every Time”—echoes his on-field credo of consistency. VOC’s co-founders, Venkatesh and Lokesh, emphasize that the partnership signals a new era: one in which excellence, accountability, and star power combine to revolutionize India’s two-wheeler after-sales landscape.
Final Overs
With Ravichandran Ashwin in the driver’s seat, VOC Automotive accelerates its journey from regional player to national powerhouse. As scooter owners line up for expert servicing, they’re backed by a champion’s promise: that precision, passion, and performance make every ride—and every spin—worth cheering.
