Sirca Paints Engages ONEDIGITAL for Design-Driven Creative Communication Mandate
Sirca Paints India appoints ONEDIGITAL as creative agency, tasking them with integrated campaigns across Italian wood coatings, decorative paints, and architectural finishes.
Prakhar
Premium finishes specialist Sirca Paints India has appointed ONEDIGITAL as its official creative agency partner, entrusting them to craft integrated communication strategies spanning digital, print, and B2B channels. Known for Italian wood coatings and high-end décor solutions, Sirca seeks ONEDIGITAL’s design-first expertise to elevate brand discourse among architects, designers, and affluent homeowners.
A Design-First Creative Brief
ONEDIGITAL’s mandate covers Sirca’s entire portfolio, architectural paints, wood-care systems, and specialised coatings. The agency will produce thought-leadership content (white papers on sustainable coatings), immersive VR showrooms, and targeted LinkedIn narratives to position Sirca as a go-to partner for premium projects.
Showcasing Craftsmanship and Innovation
Early concepts include “Surface Stories” docu-films that trace the journey of exotic wood planks, from raw stock in Italy to bespoke Indian interiors, highlighting Sirca’s meticulous finishing processes. Digital interactive guides will let designers visualize color and texture interactions in real-time, minimizing sample-order cycles.
Amplifying Industry Engagement
ONEDIGITAL plans a series of “Design Dialogues” webinars featuring Sirca’s R&D heads and leading interior architects, exploring trends like matte-finish resurgence and antimicrobial coatings. Attendee toolkits will include micro-paint kits and curated material samples shipped via express courier.
Strengthening Omni-Channel Presence
ONEDIGITAL will revamp Sirca’s website into a content hub, melding project case studies, technical glossaries, and a “Find Your Finish” AI-powered selector. Traditional media buys in trade magazines will dovetail with digital retargeting, ensuring consistent messaging across touchpoints.
Final Thoughts
By selecting ONEDIGITAL, Sirca Paints India underscores its commitment to design excellence and thought leadership. The agency’s integrated, architect-focused approach promises to shape Sirca’s narrative, from niche wood coatings to broader decorative finishes, positioning the brand at the pinnacle of India’s luxury paints and surfaces market.
