Juicy Couture Unveils Luxe Handbags, Eyewear in India Before Apparel

From Hollywood Hills to the streets of Mumbai, Juicy Couture has landed in India, introducing its signature blend of playful glamour with a curated line of handbags and eyewear. Think bubblegum-pink logos, jewel-encrusted zippers, and glossy finishes that recall the brand’s iconic velour tracksuit era. The launch plays on aspirational escapism: a slice of Beverly Hills indulgence now within reach of India’s fashion-conscious youth.

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Handbags That Make a Statement

Juicy’s handbag lineup features three must-have silhouettes. The Varsity Logo Tote pairs sturdy canvas with contrasting faux-leather trims, sized to swallow laptops by day and party confetti by night. The studded Mini J Crossbody offers hands-free convenience with rock-n-roll attitude, while the belt-bag-turned-fanny pack revives Y2K nostalgia. Priced between ₹3,500 and ₹6,500, these pieces balance bold style with everyday practicality, perfect for Instagram-ready street style.

Shades of Summer

Eyewear enthusiasts can choose from five charismatic frames: neon cat-eyes for retro drama, oversized round lenses channelling 1970s boho vibes, and sleek aviators in metallic rose gold. All come with UV-protection lenses and carry the playful “Juicy” stamp on temple arms. At ₹2,800 each, these statement-makers promise to elevate any outfit—and double as selfie props for your #OOTD.

Teasing the Velour Comeback

While accessories take centre stage today, Juicy Couture is already hinting at its full apparel rollout. Next quarter will see the return of velour tracksuits, graphic logo tees, cropped hoodies, and jogger sets in candy hues. Early adopters of handbags and shades receive exclusive invites to in-store “Juicy Nights,” where they can preview and pre-order the much-anticipated clothing drop, ensuring full wardrobe immersion.

Omnichannel Magic

Juicy’s India strategy blends digital and physical seamlessly. Pop-up “Juicy Corners” in premium malls offer styling sessions, photo booths, and limited-edition packaging. On social media, influencers showcase unboxing videos and day-to-night styling tips, while a dedicated microsite enables pre-launch registration and virtual try-ons via AR filters. This hybrid approach ensures every retailer visit and online swipe feels like a VIP ticket to the Juicy party.

Building a Lust-Worthy Legacy

By debuting with high-impact accessories and phasing in apparel, Juicy Couture adapts its global entry playbook for India’s tiered retail landscape. The strategy: capture curiosity with covetable handbags and sunnies, then sustain momentum with the brand’s legendary velour revival. If the frenzy so far is any indication, Juicy’s signature sparkle is here to stay, and India’s fashion scene just got a whole lot more playful.