Škoda Superstars Campaign Celebrates Human Grit Through Iconic Automotive Legacy
Škoda Auto India’s “Superstars” campaign features Ranveer Singh alongside loyal customers, celebrating passion, persistence, and personal triumphs as the brand marks 130 global years.
Prakhar
A Legacy of Drive and Determination
To mark 130 years worldwide and 25 in India, Škoda Auto launched its stirring “Škoda Superstars” campaign, powered by Bollywood’s Ranveer Singh. It’s not a typical car ad. Instead, Škoda spotlights everyday heroes, teachers, athletes, artisans, whose journeys echo the brand’s century-plus saga of innovation and resilience.
From Laurin & Klement to Modern Mavericks
The narrative weaves stories of Škoda’s founders, Laurin and Klement, who transformed bicycles into engines, with present-day “Superstars” forging their own paths. Whether it’s a nurse pioneering remote health camps or a mountain climber mapping new peaks, each tale parallels Škoda’s ethos: when passion drives you, obstacles transform into milestones.
Ranveer as the Rally Master
Ranveer Singh rallies these real-life heroes, narrating their triumphs against epic landscapes, urban streets, winding hills, and bustling workshops. His boundless energy mirrors Škoda’s performance pedigree: the Kushaq’s nimble cornering, the Slavia’s turbocharged zip, and the Octavia’s timeless poise.
Interactive Fan-Driven Contest
Škoda invites consumers to share their own “Superstar” stories via social media, uploading photos and life narratives that get overlaid with Škoda’s double-exposure effect. Top 25 entries win a once-in-a-lifetime Prague getaway, walking the founders’ original factory floors and experiencing Škoda’s heritage museum firsthand.
Omnichannel Storytelling
From prime-time TVC slots to LinkedIn features on the contest winners, Škoda saturates digital and traditional channels. Dealers host “Superstar Showcases,” displaying customer-submitted life stories alongside displayed cars, turning showrooms into galleries of human achievement.
Driving Emotional Connections
By spotlighting people over products, Škoda transcends the usual specs-and-speed spiel. The campaign roots the brand in Indian soil, honouring 25 years of roads paved, small business deliveries, and family journeys. It says: owning a Škoda isn’t just about driving a car; it’s about joining a league of passionate achievers.
Final Cruise
As the “Škoda Superstars” campaign rolls out across India, it invites everyone to see themselves as part of the legend. Whether behind the wheel or steering life’s challenges, true superstars emerge where determination meets opportunity, and Škoda stands ready to celebrate every mile.
