Decathlon and Tata CLiQ Join Forces to Expand Sports Accessibility
Decathlon partners with Tata CLiQ to bring 5,000+ sports SKUs across 24,000+ pin codes, blending affordability with convenience for India’s active enthusiasts.

Game, Set, Shop
Global sports retailer Decathlon has teamed up with Tata CLiQ to launch an expansive Sports & Fitness storefront online, making 5,000+ items available to over 24,000 pin codes nationwide. From yoga mats to mountain bikes, this partnership strands a digital lifeline to every budding athlete in Tier 2, Tier 3, and beyond.
Curated Kits for Every Athlete
On Tata CLiQ’s platform, shoppers will find decathlon-curated starter kits “Rookie Runner,” “Home Gym Hero,” and “Weekend Trekker” bundling shoes, apparel, and accessories. Intelligent product filters guide users by sport, skill level, and budget, making first-time buys breezy and intuitive.
Personalisation Meets Performance
An AI-backed “Gear Guru” quiz tailors recommendations based on user profiles, pace-runner, strength-trainer, or weekend-warrior, ensuring enthusiasts get the right gear for their goals. Instant feedback on sizing, weight, and tech specs brings showroom expertise into the living room.
Seamless Fulfilment
Orders placed before noon promise next-day delivery in urban centres and 3–5 day shipping in rural zones. Cash-on-delivery and easy returns remove friction, while exclusive Tata CLiQ Festive Deals drive trial, especially for gifting sports gear during seasonal sales.
Co-Branded Digital Campaign
Decathlon and Tata CLiQ are rolling out a playful video series featuring amateur athletes tackling everyday obstacles, leaping ditches as if hurdles, cycling to work like pro racers, underscoring that with the right gear, every life can be a sport.
Community Playgrounds
Beyond e-commerce, the tie-up funds local sports clinics and weekend open-play zones in 20 cities, offering free equipment rentals. This on-ground push bridges the digital-physical divide, inviting consumers to “Try Before You Buy” and discover hidden athletic passions.
Final Whistle
By merging Decathlon’s deep sports expertise with Tata CLiQ’s digital muscle, this alliance transforms India’s active-lifestyle landscape, democratizing access to quality gear, empowering every fitness journey, and proving that sports should be a game everyone can join.