Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow Super Giants
Greenply taps Lucknow Super Giants’ on-field heroics to showcase its plywood’s resilience, pairing match-winning shots with sturdy panels across digital, stadium, and dealer activations.
Prakhar
Greenply, India’s leading wood-panel specialist, has launched ‘Har Zarurat Ka Reply’, an IPL 2025 campaign that draws a clever parallel between match-savvy cricket stars and industry-leading plywood performance. Just as Lucknow Super Giants respond to pressure with last-ball sixes and death-over heroics, Greenply panels hold up grandstands, kitchen cabinets, and showroom floors under heavy loads, answering every structural demand with unwavering strength.
Cinematic Parallels
The campaign film intercuts electrifying on-field moments, batters smashing boundaries, bowlers defending tight overs, with dynamic time-lapses of plywood boards supporting steel girders and concrete pours. The result: an emotional resonance that positions Greenply as the “player” of construction materials, always stepping up when the stakes are highest.
Fan-First Activations
On match days at major stadiums, Greenply sets up “Reply Stations” where fans can test miniature panel samples under load-testing rigs, selfie next to life-size player cut-outs, and share their strongest “reply” moment on social media. Interactive polls let viewers vote for their favourite LSG highlight, reinforcing engagement across Twitter, Instagram, and the team’s fan forums.
Dealer and Developer Rally
Greenply’s network of 2,000+ dealers benefits from co-branded point-of-sale displays and digital toolkits, enabling on-ground teams to showcase panel specs alongside cricket highlight reels. This synergy has already sparked a 15% uptick in B2B enquiries, as architects and contractors draw inspiration from both sporting and structural excellence.
From Stadium to Site
With IPL’s nationwide viewership, Greenply secures prime TVC slots and stadium LED real estate, while digital ads target home-renovation searches in real time. The campaign extends to OOH billboards near construction hubs, reminding professionals that when infrastructure demands a “reply,” only Greenply delivers the goods.
A Lasting Legacy
By weaving cricket’s drama with product performance, Greenply’s “Har Zarurat Ka Reply” cements the brand’s reputation for reliability and innovation. It demonstrates that marketing and materials both require precision timing, strategic execution, and unwavering fortitude to emerge victorious when it counts.
