Mahindra Logistics honors Kargil war heroes with a tribute
The 'Kargil Vijay Run,' organized in partnership with ultra-runner Sufiya Sufi, celebrates the bravery of Kargil heroes, promoting fitness and patriotism
Mahindra Logistics Limited has released a poignant video commemorating the 25th anniversary of Kargil Vijay Diwas, celebrating the bravery and sacrifices of India's armed forces. The video features the 'Kargil Vijay Run' by ultra-runner Sufiya Sufi, showcasing her challenging journey from the Galwan War Memorial to the Kargil War Memorial. This run symbolizes the indomitable spirit and dedication of the soldiers.
The video opens with Sufiya running under a scorching sun, her resolve mirroring the soldiers' courage. As she navigates the rugged terrains of Leh, the breathtaking landscapes and steep trails highlight the harsh conditions endured by the military. Mahindra Logistics' involvement underscores the company's commitment to supporting this inspiring initiative and its operational presence in challenging regions.
Mansi Nagri, Associate Vice President – Marketing, Communications & Sales Excellence at Mahindra Logistics Ltd., emphasized the company's dedication to honoring the armed forces. She noted that the 'Kargil Vijay Run' not only celebrates the soldiers' bravery but also reflects Mahindra Logistics' efforts to support army veterans' transition to corporate life. The campaign aims to inspire Indians with a spirit of determination akin to that of the soldiers.
Sufiya Sufi, a renowned ultra-marathon runner and five-time Guinness World Record holder, expressed gratitude for the support from the Northern Command of the Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps. She described the run as a tribute to the country's brave hearts, emphasizing her resolve to honor their courage throughout the journey.