Shahid Kapoor and Football Stars Shine in Bisleri #DrinkItUp Ad

Bollywood star Shahid Kapoor has teamed up with Indian football talents to highlight the importance of hydration in Bisleri International’s #DrinkItUp campaign. The latest ad film celebrates the excitement of football while driving home the significance of staying hydrated, especially in sports. Kapoor shares the screen with prominent footballers, including Rahul Bheke, the national team captain, and players Farukh Choudhary, Lallianzuala Chhangte, Rahul KP, and Aakash Sangwan, representing top football franchises such as Mumbai City FC, FC Goa, Bengaluru FC, Chennaiyin FC, and Kerala Blasters.

In the campaign, Shahid Kapoor steps onto the football field, blending his youthful energy and passion for fitness with the thrilling aura of the sport. His dynamic interplay with the football stars is both engaging and entertaining. Tushar Malhotra, director of sales and marketing at Bisleri International, emphasized that partnering with Kapoor was a natural choice. “Shahid’s enthusiasm for fitness and sport, combined with his youthful energy, aligns perfectly with Bisleri’s commitment to promoting hydration and sports. The campaign is a vibrant celebration of football and staying hydrated.”

The ad film, conceptualized by Bisleri’s in-house creative team, captures the synergy between Kapoor and the football players, delivering a powerful message in an entertaining manner. Talent management was handled by Wavemaker, adding a professional touch to the collaboration.

Over the years, Bisleri International has emerged as a strong advocate for sports through its robust sports marketing programme. The brand has partnered with major events like Procam International’s marathons, the National Games, the Ultimate Table Tennis League, the Dubai Marathon, the Professional Golf Tour of India, and several cricket franchises across India and the UAE.

With the #DrinkItUp campaign, Bisleri reaffirms its position as a brand that champions both hydration and sports, reaching out to a wide audience with an inspiring and energetic narrative. By featuring Shahid Kapoor alongside some of India’s top football stars, the campaign not only celebrates the spirit of the game but also encourages everyone to stay hydrated while embracing an active lifestyle.