Sunfeast Marie Light’s Musical Tribute to Chhath Puja Captivates All

Sunfeast Marie Light, a cherished brand from ITC, has released a soulful and heartfelt song in honor of Chhath Puja, one of India's most sacred festivals. The song beautifully brings to life the deep cultural narratives and spiritual significance of this revered celebration, paying tribute to the Sun God and the selfless dedication of devotees who gather to offer their prayers.

The essence of the festival is captured through melodic verses that echo the devotion and community spirit synonymous with Chhath Puja. Each lyric connects the festival’s traditional elements with the ethos of Sunfeast Marie Light, symbolizing warmth, energy, and shared joy. The song aims to evoke a sense of togetherness and reverence, as families come together to celebrate this significant time.

Adding to the song’s rich storytelling is the use of vibrant Madhubani art. This intricate and colorful artwork—a hallmark of the region’s cultural heritage—visually enhances the music video. The detailed and symbolic Madhubani designs bring a unique charm to the presentation, making it not just a song but a cultural experience that captures the spirit of Chhath Puja. The art forms a visual tapestry that pays homage to the festival's origins, enriching the celebration with a deeper appreciation of tradition.

Ali Harris Shere, the Chief Operating Officer of the Biscuits and Cakes Business at ITC Limited’s Foods Division, expressed the brand’s vision: “Chhath Puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light seeks to resonate with the spirit of the festival and the stories that have been passed down through generations. It is our humble tribute to the essence of Chhath Puja and the selfless dedication of those who observe it.” His statement underscores the brand’s commitment to celebrating India’s diverse cultural heritage and fostering connections with traditions.

The music video has been made accessible across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, ensuring that people from all over can experience and share in the festive spirit. The brand invites viewers to celebrate Chhath Puja by embracing its melodic tribute with family, adding warmth and meaning to their festivities.

The song has already begun to strike a chord with audiences, with many appreciating its cultural depth and emotional resonance. By intertwining art, music, and tradition, Sunfeast Marie Light has crafted a memorable tribute to a festival that holds a special place in the hearts of millions. The initiative stands as a testament to the power of music and art to bring communities together and honor traditions in a modern and meaningful way.