Quirky Ads Shine: Philips Modernizes, Dollar Industries Makes a Splash
Philips humorously addresses the reluctance to replace old appliances, while Dollar Industries creatively promotes rainwear with a playful nod to the legendary musician Tansen.
Sumit Rawat
When it comes to advertisements, the most effective and memorable ones often have a quirky element. Iconic campaigns like Fevicol ads from the 90s, and Bingo, Happy Dent, and Vodafone ads from the 2000s, were notable for their playful oddities. These ads captivate audiences, evoke positive emotions, and enhance the brand's identity. Moreover, quirky ads have a higher chance of going viral, which is a significant goal for advertisers and marketers in the digital age.
In the third week of June, several standout campaigns embraced this quirky approach. While last week we praised Maggi, Manforce, Bumble, Oyo, Titan, Vicks, and Zepto, this week we spotlight Britannia, KitKat, Philips, and Dollar Industries for their unique advertisements. Here are our top picks for the best ads of Week 3 in June:
Britannia 50-50
Britannia's ad for 50-50 Sweet and Salty biscuits features cricket legend Ravi Shastri switching between his "sweet" and "salty" sides. Created by Lowe Lintas, the TV commercial humorously captures Shastri's dual persona as he feeds pigeons, embodying the essence of the biscuit.
KitKat
Ayushmann Khurrana stars in a collaborative ad between KitKat and Netflix, seamlessly merging the taglines of both brands - "Have A Break" and "See What’s Next." In the ad, Khurrana navigates various popular Netflix universes, humorously declining to stay in each as he searches for his next big hit. The digital film was conceptualized by the creative agency Manja.
Philips
Philips' latest ad addresses a common scenario in Indian households - the reluctance to part with a beloved kitchen appliance. Despite its age and inefficiency, families repeatedly repair it rather than replace it. This campaign, created in collaboration with FCB, humorously highlights this attachment.
Dollar Industries
Dollar Industries creatively promotes its rainwear by invoking the legendary musician Tansen from Emperor Akbar's court. According to legend, Tansen could make it rain by singing Raag Malhar. To enjoy the music without getting wet, the emperor and his courtiers don raincoats. This ad was conceptualized by Lowe Lintas.
