Ranveer Brar Reigns over 100 Years of Hershey’s Syrup Magic
Chef Ranveer Brar celebrates a century of Hershey’s syrup in a deliciously whimsical campaign—stirring nostalgia, recipe twists, and sweet storytelling for all ages.
Prakhar
A Century of Sweet Stories
Hershey’s marks 100 years of its iconic syrup, and who better to toast the milestone than celebrity chef Ranveer Brar? The campaign “Let the Magic Pour” blends Brar’s culinary flair with chocolatey nostalgia in a series of recipe films and sweet-talk spots.
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From Classics to Creative
Brar whips up reinvented classics—Hershey’s-infused lassis, molten chocolate chai, and syrup-drizzled dosas—each recipe accompanied by playful anecdotes about childhood breakfasts and midnight cravings. The visuals are equal parts mouth-watering and heartwarming.
Interactive Recipe Drops
Weekly live sessions on Hershey’s social channels let fans cook along with Brar, asking questions in real time. Exclusive digital recipe cards and a “Pour Your Own Magic” filter invite users to share their own syrup creations.
Packaging That Pours Personality
Limited-edition bottles feature Brar’s handwritten notes and vintage illustrations tracing the syrup’s journey from Pennsylvania kitchens to Indian breakfast tables—tying global heritage to local love.
Stirring Up Brand Affection
By marrying chef charisma with product legacy, Hershey’s taps into both foodie culture and nostalgic sentiment, proving that even a century-old brand can pour fresh excitement into everyday moments.
