Sunsilk’s Festive Durga Puja Campaign Shines Bright in Kolkata
Sunsilk lit up Kolkata's Durga Puja with an immersive AI experience, a lively DJ party, and festive tram makeovers, making women feel their best.
Deepanjali
This Durga Puja, Sunsilk turned heads and set Kolkata abuzz with an immersive and innovative campaign that celebrated the joy and vibrancy of the festival. The haircare brand made sure every girl had her moment to shine, quite literally, with experiences that blended tradition, technology, and beauty.
The centerpiece of Sunsilk’s campaign was a dazzling Pujo Party, inspired by their latest TV commercial for Sunsilk Super Shine Hair Serum. The event featured a famous female DJ spinning beats in a lively Durga Puja pandal, complete with a high-energy dance floor. The party attracted over 75,000 people, all dancing and celebrating to the electrifying music. The atmosphere was infused with excitement, bringing people together in a spectacular celebration of both tradition and modern fun.
But Sunsilk didn’t stop there. They introduced a one-of-a-kind, immersive AI zone, where girls could become a #SunsilkShineStar by swapping their faces into a Sunsilk ad in real-time. This AI face swap technology allowed users to star in the Sunsilk commercial within just two minutes. The personalized ads were then broadcasted on giant screens across pandals, adding a magical and interactive element to the festivities. The AI face swap corner became the most popular spot, with visitors sharing their unique creations across social media. The campaign went viral, reaching over 15 million people and adding a special shine to the celebrations.
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Kolkata’s streets and pandals were alive with the energy of this creative initiative, and the campaign brought a modern twist to the traditional Durga Puja experience. As if the AI activation wasn’t impressive enough, Sunsilk also gave a festive facelift to the city’s beloved trams and yellow taxis. These iconic modes of transportation transformed into mobile celebrations, wrapped in vibrant designs that honored women and the spirit of Durga Puja.
Sunsilk's campaign wasn’t just about fun and innovation; it also highlighted the practical benefits of Sunsilk Super Shine Hair Serum. With the hectic hustle of pandal hopping, Kolkata’s women relied on the serum to keep their hair shiny and frizz-free, making it an essential part of their festive beauty routine. The serum’s convenience and effectiveness made sure women felt and looked their best while soaking in the festivities.
Overall, Sunsilk’s Durga Puja celebration was a testament to the brand’s ability to merge cultural traditions with cutting-edge technology, creating an unforgettable experience that resonated with millions. From a rocking Pujo Party to AI-driven personalized ads and festive tram makeovers, Sunsilk added a new dimension to the city’s most cherished festival, truly giving Kolkata’s women the opportunity to shine.
