Swaraj Tractors Unveils New Commercial Featuring MS Dhoni
MS Dhoni stars in the second Swaraj Target 630 commercial, spotlighting the brand's innovative tractor model and its capabilities in agricultural settings
Sumit Rawat
Swaraj Tractors, a division of the Mahindra Group, has launched a captivating new campaign starring its customer and brand ambassador, MS Dhoni.
The advertisement highlights the versatility and efficiency of the Swaraj Target 630 in various farming activities, including horticulture, inter-row cultivation, and puddling.
The commercial unfolds with Dhoni visiting a friend's farm, where he encounters the Swaraj Target 630. Demonstrating its capabilities, Dhoni navigates the tractor through sugarcane fields, vineyards, horticulture patches, and paddy fields. This visually showcases the tractor's advanced features and performance.
This marks Swaraj's second commercial featuring MS Dhoni, following the success of the first one. Farmers nationwide praised Swaraj's commitment to delivering high-quality, technologically advanced machinery. The new advertisement further solidifies Swaraj's reputation as a trusted brand among farmers.
Created by FCB Interface, the new TVC for Swaraj will be available in various regional languages from May 10, 2024, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi.
