Odonil Launches New Campaign with Jasmin Bhasin for Nostalgic Appeal
Odonil's new campaign recreates its iconic 10-year-old ad with Jasmin Bhasin, tapping into nostalgia and highlighting the brand's long-lasting freshness for bathrooms
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India’s #1 Air Freshening brand, Odonil, from Dabur India Ltd., has launched a fresh campaign, recreating its popular 10-year-old TVC featuring Jasmin Bhasin. This campaign brings back the nostalgic essence of the original ad, celebrating the past while introducing it with a modern twist for the New Year.
Nostalgia marketing plays a significant role in this campaign, striking a sentimental chord by repackaging the most cherished aspects of past eras in innovative ways. By invoking nostalgia, the campaign connects with viewers, offering continuity, dependability, and a comforting sense of stability. This clever use of the past fosters a familiar sense of connection, allowing consumers to relive the simple joys of the original advertisement in a fresh new avatar.
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The Original Advertisement's Impact
The original TVC, which aired around 10 years ago, became an instant hit due to its humorous and witty tone. It humorously depicted the social embarrassment resulting from the absence of Odonil in one’s bathroom. In this iconic commercial, Jasmin Bhasin, playing a newlywed bride, shared her marital grievances with the camera. Her biggest concern? The lack of Odonil in their bathroom, which humorously reflected on their status and class.
Building upon this, Odonil’s new campaign highlights the product’s vital role in enhancing the bathroom experience, transforming lifestyles, and adding to one’s social image.
Odonil’s Marketing Strategy
Vaibhav Rathi, Marketing Head - Homecare, Dabur India Ltd., expressed excitement about the campaign, stating, "We are thrilled to revisit the beloved classic Odonil's 10-year-old TVC with Jasmin Bhasin. By recreating this iconic ad, we aim to tap into nostalgia, taking viewers back to a bygone era while offering a fresh perspective. The campaign reinforces the importance of a fresh and fragrant bathroom as a symbol of class, positioning Odonil as the go-to solution for its long-lasting fragrance."
Transforming the Bathroom Experience
According to Abhilash Singh, CRO, SocioClout, "Odonil bathroom fragrances are easy to use and provide instant superior fragrance. It effectively eliminates unpleasant odours while offering a long-lasting fragrance. We are confident that this new campaign will appeal to fragrance lovers and remind them that Odonil can transform not only their bathrooms but also their homes, with a healthy dose of nostalgia."
